6 APRIL - 2022Alex D'souzaManaging Editoreditor@healthcarebusinessreview.comHealthcare marketing has evolved as a sophisticated process to find creative ways for improving patient engagement and experience along the care continuum. Healthcare institutions are adopting modern customer-centric, data-driven marketing strategies to educate patients on their healthcare journey. Healthcare organizations are also enabling online appointment booking, customer service chatbots, electronic patient registration, text reminders and video appointments to strengthen their relationship with patients and retain them in the long run. SEO is gaining immense traction as a megatrend in healthcare marketing. With a strong SEO strategy in place, hospital websites load faster and provide a wide array of patient-focused content.Today's healthcare institutions are radically adopting reputation management to gather patient reviews and boost their search ranking and conversions. In this pursuit, they are primarily leveraging advancements in email marketing campaigns and targeted advertisement strategies. At the same time, automating patient communication and feedback helps healthcare marketers dive deep into data, identify problems, and develop solutions. Additionally, healthcare organizations are focusing on improving the virtual patient experience to prevent patients from turning toward other care providers. A myriad of healthcare marketing companies in the market offers the newest, innovative, and state-of-the-art solutions for healthcare organizations. To help leaders navigate through the list of healthcare marketing companies, our panel comprising CEOs, CIOs, VCs, industry analysts, and the editorial board of Healthcare Business Review presents to you the top companies in this landscape. We took a deep dive into the market trends to narrow down the list of companies delivering robust healthcare marketing solutions. Equipped with innovative technological capabilities, these enlisted companies transform businesses at the cloverleaf of various disruptive technologies. We hope this issue of Healthcare Business Review helps you build the partnership you and your organization need to foster an environment driven by efficient technology. Unleashing the Potential of Data-Driven Healthcare MarketingEditorialManaging EditorAlex D'souzaEditorial StaffAaron PaulJoe PhillipJames SmithMark RobertVisualizerCopyright © 2022 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.April - 15 - 2022, volume 05 - Issue 02 Published by ValleyMedia, Inc. To subscribe to Healthcare Business ReviewVisit www.healthcarebusinessreview.com Email:sales@healthcarebusinessreview.comeditor@healthcarebusinessreview.commarketing@healthcarebusinessreview.comImmanuelAsher blakeSalesRich Gonsalves rich@healthcarebusinessreview.comDisclaimer: *Some of the Insights are based on our interviews with CIOs and CXOs
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