6 JUNE 2025Recent advances in radiation therapy and hormone treatment are reshaping oncology, while patient-centered marketing strategies have become key to engaging patients in a more meaningful way. Together, these elements reflect a broader transformation in cancer care that extends beyond clinical innovation.This transformation is fueling significant growth across the oncology industry. Investments in cutting-edge radiation equipment and targeted hormone therapies are rising steadily, supported by increasing adoption in hospitals and specialized centers worldwide. At the same time, patient-centered marketing is gaining momentum as providers recognize its role in improving treatment adherence and patient satisfaction.Several trends are driving this expansion: the integration of artificial intelligence in treatment planning advances in biomarker-driven hormone therapies, and a growing emphasis on personalized communication strategies that align with patient preferences. These forces are shaping a more responsive and efficient cancer care ecosystem, positioning the industry for continued growth in the years ahead. This edition of Healthcare Business Review brings recent developments in technologies, therapies and service models redefining oncology. It features thought leadership articles from industry experts, including J. Krystal Ascencio, acting chairperson department obstetrics and gynecology at Jamaica Hospital, who explores the critical and often-overlooked link between pregnancy complications and long-term cardiovascular disease (CVD) risk in women. Madison Haberl R.T(R), director of Radiology at St. Anthony Regional Hospital, explores the overuse of medical imaging in healthcare and the urgent need for more responsible, patient-centered imaging practices. We hope this edition helps you build the partnerships and strategies your organization needs to deliver high-value, patient-focused oncology care now and into the future.Let us know your thoughts!Alex D'souzaManaging Editoreditor@healthcarebusinessreview.comDriving Innovation in OncologyEDITORIALManaging EditorAlex D'souzaEditorial StaffAaron PaulGina ClumskyJoe PhillipJames SmithMark RobertYenny TurnerCopyright © 2025 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.Email:sales@healthcarebusinessreview.comeditor@healthcarebusinessreview.commarketing@healthcarebusinessreview.comVisualizersVictor CruzEdwin PaulJUNE 16, 2025, volume 08 - Issue 13 Published by ValleyMedia, Inc. (ISSN 2836-7030)To subscribe to Healthcare Business ReviewVisit www.healthcarebusinessreview.com Disclaimer: *Some of the Insights are based on our interviews with CIOs and CXOs
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