6 MAY - 2022Alex D'souzaManaging Editoreditor@healthcarebusinessreview.comThe loss of our daily routines as we knew them, combined with the threat of more serious casualties as a result of COVID-19, has put a strain on all of us. So, it was no surprise that social media feeds have become saturated with videos and photos of household pets, serving as a much-needed relief from the stress of the pandemic. An accompanying trend of increased pet adoption is significantly contributing to overall veterinary market growth. In response, companies in the sector are being pushed to develop new products, services, and diagnostic tools to meet the rising demand for pet care. However, unlike in prior years, there is not only a rise in spending on standard pet supplies like food, litter, leashes, and so on, but also an increase in expenditure on high-quality medical services. Alongside, rising concerns about food security and safety are driving the use of veterinary services to produce high-quality foods and medical treatments. Contrarily, people are also looking into mobile applications that can provide premium pet foods and treats, as well as wellness products. The pet wellness category now features never-before-seen products, such as toothpaste for cats and earplugs for dogs sensitive to noise.Additionally, several digital and technological trends are currently transforming the veterinary industry. The seamless exchange of information between practitioner and owners of a pet allows for repeat contact via appointment reminders, vaccination updates, tracking health conditions, and selling yearly maintenance care. Furthermore, as technological advancements continue to advance the level of care, affordability and accessibility have allowed for more widespread integration of diagnostic imaging, biotechnology, and 3-D printing into pet tech products. Today, numerous companies are looking into more and more advancements to improve the quality of animal life. On that note, leafing through these pages will keep you up to speed on the industry's most promising veterinary solution providers making great strides in the animal health value chain.Let us know your thoughts!A New Dawn Redefining Animal CareEditorialManaging EditorAlex D'souzaEditorial StaffAaron PaulJoe PhillipJames SmithMark RobertVisualizerCopyright © 2022 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.May - 02 - 2022, volume 05 - Issue 06 Published by ValleyMedia, Inc. To subscribe to Healthcare Business ReviewVisit www.healthcarebusinessreview.com Email:sales@healthcarebusinessreview.comeditor@healthcarebusinessreview.commarketing@healthcarebusinessreview.comImmanuelRonald DonovanSalesRich Gonsalves rich@healthcarebusinessreview.comDisclaimer: *Some of the Insights are based on our interviews with CIOs and CXOs
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