6 MAY 2024Healthcare marketing is constantly evolving driven by the fusion of technology, shifting patient behaviors and evolving demands.As AI takes hold in nearly every aspect of healthcare, there will be a continued push towards personalisation in marketing. With generative AI (GenAI) and chatbots stepping onto the scene, marketers are poised to forge deeper connections with patients than ever before.More than traditional segmentation, the innovations aim to understand patients at a granular level by harnessing untapped data that reveal their needs, preferences, behaviours, and demographics.However, success in this era of digitalisation demands more than just following the herd--it requires a strategic approach that embraces innovation, leverages data intelligently and dares to stand out in an increasingly competitive landscape.This edition of Healthcare Business Review Europe provides insights into the latest developments in healthcare marketing and how companies align with the latest service trends.It features a thought leadership article by Katarina Sivojinovic, marketing director at Aqualab laboratorije, who shares her insights on the importance of genetics in healthcare advancements while highlighting their efforts in implementing comprehensive software tailored to the healthcare chain's diverse needs, aiming to improve efficiency and patient care. It also features an article from Anne Mary K. Montero, Medical Director at Indiana University Health, who shares her view on how psychological professionals must have a comprehensive knowledge of the different fields of medicine to be able to provide appropriate sensitivity and diversity to meet the patient needs on the mind-body frontier.In this edition of Healthcare Business Review Europe, we also bring you the story of the top healthcare marketing solutions providers. One of them is CommuniD, which redefines communication and sales processes for medical device companies, focusing on sustainable, digitally augmented commercial strategies to help them thrive in the evolving market.In this edition featuring top healthcare marketing companies in UK 2024 we hope you find the right partner to meet your organisation's needs.Let us know your thoughts!Alex D'souzaManaging Editoreditor@healthcarebusinessreview.comThe Role of GenAI in Shaping Next-Generation Healthcare MarketingEditorialManaging EditorAlex D'souzaEditorial StaffAaron PaulGina ClumskyJoe PhillipJames SmithMark RobertYenny TurnerCopyright © 2024 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.Email:sales@healthcarebusinessreview.comeditor@healthcarebusinessreview.commarketing@healthcarebusinessreview.comVisualizerMAY - 15 - 2024, volume 06 - Issue 46 (ISSN 2836-7030)Published by ValleyMedia, Inc. To subscribe to Healthcare Business ReviewVisit www.healthcarebusinessreview.com Disclaimer: *Some of the Insights are based on our interviews with CIOs and CXOsCelestial Jordan
< Page 5 | Page 7 >
< Page 5 | Page 7 >