6 NOVEMBER 2024Alex D'souzaManaging Editoreditor@healthcarebusinessreview.comIn the contemporary digital era, the healthcare industry is experiencing rapid evolution, significantly influenced by the increasing reliance on online platforms for health-related information and services. This paradigm shift has engendered the emergence of marketing agencies as pivotal entities within the industry. These agencies formulate, oversee and enhance online campaigns for healthcare providers, enabling them to effectively target their desired demographic and accomplish their commercial goals.Healthcare digital marketing agencies collaborate closely with hospitals, clinics, and other healthcare providers to meticulously devise, execute and assess the efficacy of their digital marketing endeavors. Their profound comprehension of the healthcare domain and adeptness in the latest digital marketing methodologies ensure that hospitals and clinics are suitably positioned to thrive in the fiercely competitive contemporary market.The global marketing outsourcing market was estimated at USD 8.9 billion in 2024 and is expected to be valued at USD 16.3 billion by 2031. The market size is expected to reach an increasing, robust CAGR of 9 percent from 2023 to 2031, reflecting the growing demand for specialized marketing services in the healthcare sector.In this edition of Healthcare Business Review Canada, we explore the recent developments in the healthcare marketing sector and how companies harness cutting-edge technologies to offer top-notch solutions. We feature insights from industry expert Frank Song, Senior Director, Healthcare Informatics at IEHP, who discusses how the company California transitions the Medicaid program to population health management, addressing health disparities and algorithm biases. He elaborates on implementing a modified Risk Stratification System (RSS) model, which is instrumental in advancing equity and is noteworthy for its capacity to ensure fairer access to healthcare services for minority groups.We also include perspectives from Katarina Zivojinovic, marketing director of Aqualab Laboratorije, who provides a unique lens on the current trends within the healthcare industry, emphasizing the challenges faced during the COVID-19 pandemic. She touches on the rapid shifts in healthcare demand and delivery, the importance of adaptability in healthcare marketing strategies, and the need for innovation to meet the changing needs of patients and healthcare providers alike. We hope this edition of Healthcare Business Review Canada helps you and your organization build the partnership needed to foster an environment driven by efficient technology.Let us know your thoughts!Advancing Healthcare Marketing in the Digital EraEditorialManaging EditorAlex D'souzaEditorial StaffAaron PaulJoe PhillipTravis SonJohn PattersonJames SmithMark RobertVisualizerCopyright © 2024 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.November - 05 - 2024, volume 07 - Issue 49 (ISSN 2836-7030)Published by ValleyMedia, Inc. To subscribe to Healthcare Business ReviewVisit www.healthcarebusinessreview.com Email:sales@healthcarebusinessreview.comeditor@healthcarebusinessreview.commarketing@healthcarebusinessreview.comPresley Meadow Asher blakeDisclaimer: *Some of the Insights are based on our interviews with CIOs and CXOs
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