6 SEPTEMBER - 2023Individuals and businesses rely on an effective healthcare system, service, or product that enables a customized customer journey. This is where an effective healthcare marketing practice steps in, enabling strategic outreach and communications for consumers, thereby evolving as a physician outreach program. A healthcare marketing service is critically aimed at notifying and educating the target patient base with wide and tailored physicians and healthcare solutions. The healthcare marketing sector in the US is anticipated to be valued at USD 29.2 billion by 2028, with a proven compound annual growth rate (CAGR) of 4.6 percent in the forecast period. Opting for healthcare marketing services aids businesses in configuring and reducing their cost-per-acquisition (CPA) while targeting patients per their distinct demographics. Hence, the healthcare marketing industry aims at delivering personalized and real-time approaches for consumers, there assisting them in making data-driven solutions. With an inclined shift towards digitization in varied sectors, healthcare marketing is no exception. As a result, the healthcare market is consistently evolving with no signs of slowing down, underlining the crucial need to stay on track with local practices and national direct-to-consumer (DTC) brands. Adopting digital technologies in the arena breeds increased visibility of hospitality services in the online space. Platforms like search engine optimization (SEO), social media, content, mobile and email marketing, and pay-per-click advertising are emerging as potential trends in the healthcare marketing space, targeting potential customers with essential healthcare services. In this edition of Healthcare Business Review, we present healthcare marketing services at the revolutionary forefront of improving the efficiency of healthcare services for customers in the healthcare market horizon in the U.S. Featured companies Full Circle PR and Studio 8E8 proffer various measures to increase efficacy in the healthcare marketing industry. These companies are dedicated to assisting businesses in delivering real-time and personalized healthcare experiences throughout the continent.The magazine also includes insightful opinions of David Apple, Chief Marketing Officer, Intuitive Health, and Riham El-Lakany, Chief Marketing Officer, BJC HealthCare, imparting profound knowledge and experience in the healthcare marketing arena. We hope these valuable insights from industry leaders featured in this edition will assist you in making informed decisions for your businesses. Let us know your thoughts.Alex D'souzaManaging Editoreditor@healthcarebusinessreview.comEnsuring Personalized Real-time Patient Engagement Via Healthcare Marketing ServicesEditorialManaging EditorAlex D'souzaEditorial StaffAaron PaulGina ClumskyJoe PhillipJames SmithMark RobertYenny TurnerVisualizerCopyright © 2023 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.SEPTEMBER - 14 - 2023, volume 06 - Issue 30 Published by ValleyMedia, Inc. To subscribe to Healthcare Business ReviewVisit www.healthcarebusinessreview.com Email:sales@healthcarebusinessreview.comeditor@healthcarebusinessreview.commarketing@healthcarebusinessreview.comChirs LynnMichael WayneDisclaimer: *Some of the Insights are based on our interviews with CIOs and CXOs
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