2San
A New Era of Self-Diagnostics

2San is driving a paradigm shift in the world of self-diagnostics globally.

Recognized as a thought leader in self-care diagnostics, 2San specializes in Over-the-Counter Home Diagnostics empowering individuals to take control of their well-being. It is dedicated to enhancing the accessibility and effectiveness of at-home health by offering products that provide a comprehensive, 360-degree view of a consumer’s health so they can proactively generate essential health data that can assist in detecting and preventing diseases, and as a result improve health outcomes.

“At-home diagnostics and self-care are here to stay, and we want to make sure that it is accessible to patients and consumers where and when they need it,” says Valerie Palmieri, Scientific Advisory Board Member for 2SAN.

Having worked in diagnostics for several years, Palmieri recognizes that women serve a quarterback role in managing health decisions for their families. They make 80 percent of the medical decisions for their families. 2San’s mission aligns with a quote from Melinda Gates's book The Moment of Lift: “How can we create a moment of lift for human beings—especially for women? Because when you lift up women, you lift up humanity.” This sentiment inspires 2San's efforts to empower women and their families through accessible healthcare. Care starts in the home and women are the drivers of the care for their families.

Taking that a step further, 2San focuses on the delivery of “at home” test kits that will empower the overall health and wellness of each family member. An example of this is their latest Covid test kit, which simplifies the nasal cavity collection for pediatric and geriatric consumers.

In addition to at-home test kits, the digitalization of healthcare is a major step in this direction for the company. Through advanced technologies and AI, 2San aims to develop home healthcare products—such as rapid diagnostic kits and innovative algorithms—that transcend the limitations of conventional approaches. It offers products that make a meaningful difference, delivering impactful solutions that truly meet the needs of those it serves.

Advancing Overall Health and Wellness

2San is driven by a passion for introducing innovative products to the market and strategically targets areas with the most pressing needs for healthcare advancement. One notable example is a groundbreaking test that measures progesterone levels in urine. This FDA-cleared product is the first of its kind available on a national and global scale, enabling women to determine if they are ready to conceive. This technology can potentially deliver information to the consumer that would allow them to take a simple prescription supplement to support their deficiency. It can alleviate the uncertainty and stress that many women experience when facing potential infertility.

The consumer first approach extends beyond self-care diagnostics to include advancements in digitalization and artificial intelligence. AI will soon be deployed in solutions to proactively assess health conditions, providing consumers with tools to understand their risk factors and apply self-care diagnostics to monitor their health. This represents a significant milestone in healthcare and places 2San at the forefront as a change maker.

Real-time insights into patient health and well-being, and active surveys of consumers contribute to product design at 2San. A strategic planning process centers around direct customer feedback to ensure offerings are highly relevant and responsive to market needs. 2San also embarked on a comprehensive listening tour to better understand the needs and preferences of its consumers.

To bridge the gap between company and customer, 2San began with understanding where and how the consumer prefers to access their healthcare products. It aims to meet customers where they are by making its products available on online platforms, in grocery stores or at pharmacy retail chains. These flexible purchasing options allow consumers to engage with, purchase and use products in ways that best suit their individual preferences and testing needs.
2San enables access to diagnostics and care directly from the comfort of their home through the use of digital tools. Outside of the US, signature app is the key component of this digitalization strategy. It brings test kits to life by allowing users to see their results in real time, store the results and track trends over time. The app serves as a crucial interface and aims to enhance the overall healthcare experience, delivering more personalized and comprehensive care. It facilitates communication and fosters a strong, lasting relationship with consumers by offering a convenient space for ongoing engagement.

Fueling the Future of Accessible Healthcare

2San’s agility in identifying early novel product manufacturers, supporting them with their regulatory and quality services as well as enabling their solutions to access global retailers is a defining trait that positions it as a first mover in the industry. This is driven by strategic partnerships with retailers and manufacturers, built on a thorough understanding of their specific consumer needs. From sourcing and delivering high-quality kits to ensuring they are strategically placed on shelves at optimal times with competitive prices, 2San is committed to ensuring that partners’ needs are met throughout the collaboration process.

Positioned in the market as an innovation driver, 2San stands out with three key strengths. A global reach allows clients to operate on a worldwide scale, tapping into cutting edge products from across the globe and delivering them to consumers through retailer partnerships. An agile operating foundation with logistic and operations strength enables 2San to swiftly identify and accelerate the adoption of innovative products globally, keeping it at the forefront of emerging trends. A relentless pursuit to out serve the competition; and improve the accessibility of self-testing diagnostics for consumers powers a commitment to consistently innovating to meet consumer needs.

“Partners can use our platform to accelerate the introduction of their novel technologies to a broader global market. This is a very unique service which 2SAN provides,” says Palmieri.

Of particular note is 2San’s recent advancement in COVID-19 testing as discussed earlier. Traditionally, the tests required measuring and counting droplets of fluid, which could be cumbersome and challenging. In response to customer feedback, 2San has launched a novel testing format to improve user experience, the “pen test format”. This new technology simplifies the process. Users simply swab, cap the swab and receive results in 15 minutes, a self-contained design eliminates the need for the “science experiment” format which most lateral flow testing cassettes include. The groundbreaking product is now available at major pharmacies, drug chains, and grocery stores across the U.S., illustrating 2San's dedication to addressing consumer needs with cutting-edge solutions.

The "Clean and Protect" product lines are also a testament to this dedication. One example from the "clean" category is Clean Zero, a sustainable cleaning solution that uses an environmentally friendly formula, essentially a type of water, to effectively clean various surfaces while minimizing environmental impact. Sustainability is central to the company’s product design methodology, allowing for the development of products that are designed to degrade over time, reducing landfill waste and further minimizing environmental harm.

On the "protect" side, 2San develops highly customer-focused products. One innovation is a glove, No Ordinary®, designed to address a common issue faced by healthcare workers; skin irritation, aka “dermatitis”. Proprietary COATS®, Colloidal Oatmeal System is infused into the inner lining to prevent skin issues from occurring and has been clinically proven to improve skin with continued use, demonstrating a proactive approach to customer needs and comfort. This dedication to addressing specific needs reflects 2San’s broader mission of driving innovation in healthcare.

Leveraging advanced technologies and a comprehensive approach to self-care diagnostics, 2San remains at the forefront of home healthcare. Its commitment to empowering individuals——to take charge of their health is evident in every product, designed to make healthcare more accessible and personalized for all. “Better Care, Better Life, for ALL”.