ASTRALCOM
Connecting with Patients through Targeted Messaging

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n the increasingly competitive healthcare landscape, it is crucial to prioritize effective marketing strategies. With patients presented with a plethora of choices, targeted communication delivered at the right moment can open up a world of opportunities for both the healthcare providers and the patients.

ASTRALCOM is here to facilitate that. The digital marketing specialist is aware of the importance of staying up-to-date with current trends within the healthcare marketing industry. It employs a comprehensive and strategic approach that leverages the latest technology and industry best practices to create marketing campaigns that resonate with the audiences.

“Our marketing strategy is result-oriented and aimed at achieving outstanding outcomes. Each project, campaign, and element is designed to produce measurable results, used to optimize and build upon the most effective efforts to help clients attain their business objectives,” states Richard Bergér, vice president of e-business, ASTRALCOM.

ASTRALCOM recognizes the need for a unique approach in healthcare marketing due to the sensitivity of patient information. It collaborates closely with clients to create compliant and compelling messaging. The marketing technologists at ASTRALCOM analyze target audiences, develop patient personas, and utilize data-driven insights to create an engaging online experience. Advanced analytics and strong calls-to-action are used to track and measure effectiveness.

Healthcare providers often encounter challenges when targeting their marketing efforts to the appropriate audience. ASTRALCOM addresses this issue by using advanced analytics to identify the most effective channels for reaching specific patient populations. The company collaborates closely with clients to formulate messaging that speaks directly to their target audience, using language and visuals that resonate with their needs and interests.

Recognizing the significance of multichannel marketing in the healthcare industry, ASTRALCOM provides its clients with a comprehensive marketing strategy encompassing various channels, including social media, display advertising, search engine optimization (SEO), and pay-per-click (PPC) advertising.

ASTRALCOM values the power of data to shape marketing decisions and uses advanced analytics and reporting tools to monitor and improve outcomes. The organization helps clients evaluate the efficacy of their healthcare marketing initiatives using data-driven insights to optimize their approaches and enhance returns.

By leveraging advanced analytics and reporting tools, ASTRALCOM continuously improves strategies, enhances investment returns, and increases client revenue generation.

Close collaboration with clients enables ASTRALCOM to generate messaging that directly speaks to the intended audience while strictly adhering to industry regulations. The firm understands intricate regulations like HIPAA, ADA, WCAG, and LegitScript and ensures clients’ marketing materials conform to them, significantly minimizing legal risks and safeguarding reputations. It teams up with clients to produce customized messages that conform to regulations. ASTRALCOM promises effective outreach to specific patient populations through targeted messaging and sophisticated analytics.

ASTRALCOM demonstrated its full competencies when approached by Casa Pacifica Centers for Children & Families to revamp its digital and print campaigns to attract patients, donors, and medical professionals. ASTRALCOM fashioned a Style Guide for Casa Pacifica to establish brand consistency to elevate its brand and enhance its digital marketing strategies. ASTRALCOM then devised various multichannel campaign elements tailored for each of Casa Pacifica’s three unique target audiences, ensuring uniform brand representation, compelling messaging, and a clear call-to-action, all driving towards a supporting conversion landing page. The outcome of the initial campaign was impressive, with new visitors up by 34 percent, overall sessions rising by 26 percent, and a striking 450 percent increase in conversions from targeted placements. ASTRALCOM did not alter Casa Pacifica’s offerings, prices, or program names. Instead, it created a compelling narrative around them that addressed and reinforced visitors’ primary motives for accessing the website.

With more than 20 years of experience in the digital marketing industry, ASTRALCOM deeply understands the latest trends, technologies, and best practices. Its team of experts has worked with clients in various industries, giving it a broad perspective and the ability to develop innovative solutions.

ASTRALCOM prioritizes clients and their customers, aiming to create meaningful connections through innovative marketing solutions. With a dedicated team exploring cuttingedge technologies and tactics, the firm consistently delivers measurable results, whether increasing website traffic, generating leads, or improving conversion rates. ASTRALCOM views clients as partners, working collaboratively to develop solutions that exceed expectations and achieve goals. The firm’s commitment to excellence permeates everything it does, from the quality of its work to the level of service it provides.