bMod Communications Inc.
AI is in our DNA Introducing RXCHAINGE

For over two decades, bMod Communications Inc., a privately-owned, full-service healthcare communications agency, has been at the forefront of industry innovation.

The agency seamlessly blends creativity with a deep understanding of behaviour modification and employment of the latest technological advancements, to set the standard in healthcare communications. The aim is to help healthcare companies deepen their engagements with healthcare professionals, patients, and potential patients to drive meaningful conversations that lead to better outcomes.

With a profound grasp of all audiences, including healthcare professionals, internal stakeholders, payers, consumers and patients, bMod crafts strategies that resonate and make an impact.

“We have consistently applied a behavioural change approach to work,” says Eric Frendo, partner and president of bMod Communications Inc. “Through rigorous customer research, we identify areas of alignment and divergence, gaining insights into the ‘why’ behind customer actions.”

bMod's independence as a privately owned entity is a source of pride and advantage. This autonomy has allowed the agency to be truly agile, innovative, and efficient. As a result, it can quickly adapt to changing market conditions and client needs, providing tailored solutions that deliver results.

bMod offers a comprehensive range of services and solutions, encompassing both digital and offline strategies. Clients are sometimes surprised by the breadth and depth of bMod's team and the longevity of its presence in the market. This success, according to Frendo, is driven by the strong partnerships it forms with clients.

Embracing Innovation and AI in Healthcare

As the healthcare industry stands on the brink of a new era defined by AI, bMod is excited about AI's potential to transform healthcare, enhancing efficiency, accuracy, and patient experience.

Fortunately, AI is in bMod’s DNA. As far back as 2013, they have been exploring the use of AI in educational and marketing tools. This year, while many companies adopt a cautious "wait and see" stance, bMod has chosen to invest in staying at the forefront of AI advancements. The agency has assembled a diverse team of behaviour specialists, life sciences training experts, instructional designers, and prompt engineers to develop RXCHAINGE, a cutting-edge generative AI communication platform. It provides realistic role-play scenarios, utilizing relevant metrics to improve product knowledge, selling techniques, and patient management skills.
RXCHAINGE represents a culmination of bMod’s extensive experience in digital development, healthcare marketing, sales, and training. It is purpose-built for health and life sciences audiences, by health and life sciences professionals. The focus on specificity and relevance makes RXCHAINGE a powerful tool for professionals in healthcare seeking to improve their skills and knowledge in an increasingly complex landscape.

Shaping the Future of Healthcare Communications

The development of RXCHAINGE is a natural progression for bMod, given the agency's roots. Many of its team members, including Frendo himself, began their careers as pharmaceutical sales representatives, giving them firsthand insight into the skills needed for effective exchanges with healthcare professionals.

As bMod looks to the future, the agency remains committed to its core principles of independence, innovation, and behavioural insight. With a seasoned team and a forward-thinking approach, it is well-positioned to continue leading the healthcare marketing industry.

The agency will continue to expand its offerings and will undoubtedly remain a key player in shaping the future of healthcare communications.