Katelyn Hollins, CPC, CEOEvery day, chiropractors balance patient care with insurance requirements, filing deadlines, claim denials, personal injury claims, and reimbursement complexities. These demands strain cash flow and pull attention away from patients. Having grown up in a chiropractic household and later helping with insurance billing, Katelyn Hollins understood those challenges firsthand. She recognized the importance of a billing partner that understood chiropractic practices from the inside out, to help providers navigate the complexities of insurance billing so they could remain focused on patient care.
Today, as the CEO and a Certified Professional Coder (CPC) leading a team that includes two additional CPCs, Katelyn has transformed her industry familiarity into Coastal Billing Services, a revenue cycle management company focused exclusively on chiropractors. This has become a defining advantage in a field where billing accuracy and regulatory knowledge can directly impact revenue.
“Specializing in chiropractic allows us to understand the coding, therapies, and billing nuances that make each practice unique. That knowledge helps us provide a level of support that goes beyond simply processing claims,” says Katelyn.
Each engagement with a new client begins with a conversation about the office's priorities and concerns, allowing services to be tailored around health insurance claims, personal injury cases, or both. Coastal Billing Services also manages transitions from previous billing providers through secure, HIPAA-compliant remote workflows designed to minimize disruption for the practice.
From onboarding through reimbursement, the company provides comprehensive revenue cycle support, including claim scrubbing, submission, payment posting, denial management, appeals, and accounts receivable reviews. It also handles personal injury and workers' compensation billing, which require workflows distinct from commercial insurance and Medicare claims.
By submitting clean claims and conducting regular 30-, 60-, and 90-day reviews of aging accounts and outstanding balances, Coastal Billing Services helps accelerate reimbursement timelines, maintain accurate patient accounts, and recover revenue that might otherwise go uncollected.
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Specializing in chiropractic allows us to understand the coding, therapies, and billing nuances that make each practice unique. That knowledge helps us provide a level of support that goes beyond simply processing claims.
The need for that level of oversight has only accelerated as insurance reimbursement becomes increasingly dependent on automated processing systems, creating more opportunities for claims to be delayed or denied. Coastal Billing Services focuses on preventing issues before submission, aggressively addressing denials when they occur, and managing billing-related communication and documentation requests that would otherwise consume valuable time for front-office staff and providers.
Technical expertise is only part of the company's value. Supported by a close-knit team of five, the company has a strong foundation rooted in extensive training. They emphasize collaboration, cross-training, and continuing education. Clients frequently cite the team's responsiveness by phone, email, and text as another differentiator, particularly after experiences with larger billing organizations where obtaining timely answers proved difficult. Team members are well-versed in multiple practice management systems, creating flexibility as client needs evolve.
When a client uses an unfamiliar platform, Coastal Billing Services completes its own training through the software provider's customer support and educational resources, eliminating the need for doctors or office staff to guide the onboarding process.
The impact of that approach can be seen across practices Coastal Billing Services serves. One chiropractic office approached the company after struggling with poor communication, untimely claim submissions, and avoidable denials under a large billing provider. Coastal Billing Services cleaned up outstanding accounts and implemented more effective billing processes, resulting in what Katelyn describes as a night-and-day operational improvement.
Referrals from satisfied clients like these have driven growth, helping Coastal Billing Services expand its presence across Florida, including communities like Jacksonville, Brooksville, New Port Richey, Sarasota, Ellenton, St. Johns, Riverview, Port Charlotte, and Winter Park. Even as demand increases, the company remains selective about growth, prioritizing service quality and personal attention over rapid expansion.
“We’ve been blessed with opportunities, mentors, and timing that I couldn’t have orchestrated myself. I’m really grateful for our clients and my dedicated team, who truly care about our work. Our recent growth has been immeasurably more than I could have ever asked or imagined.” - Katelyn Hollins
For its specialized chiropractic expertise, operational accuracy, and highly personalized client experience, Coastal Billing Services has been recognized as the 2026 Top Chiropractic Revenue Cycle Management Service provider. As the company continues to grow, its mission remains to manage billing for chiropractic practices so they can stay focused on patient care.
Choosing Chiropractic RCM That Protects Collections
Chiropractic Revenue Cycle Management Services Info
What Are Chiropractic Revenue Cycle Management Services?
Chiropractic Revenue Cycle Management Services cover every financial step from patient registration through final reimbursement. They typically include insurance verification, chiropractic billing, coding support, claim submission, payment posting, denial management, accounts receivable follow-up and compliance oversight. A well-managed revenue cycle helps reduce billing delays, improve cash flow and free chiropractic teams to spend more time on patient care instead of administrative work.
How Does Coastal Billing Services Support Chiropractic Revenue Cycle Management Services?
Coastal Billing Services delivers Chiropractic Revenue Cycle Management Services built specifically for chiropractic practices. It handles claim submission, payment posting, denial management, appeals, insurance verification and reimbursement follow-up. The company also manages personal injury and workers' compensation billing, works with many chiropractic software platforms and relies on Certified Professional Coders using HIPAA-compliant processes. This focused approach helps practices strengthen collections while reducing billing interruptions.
Which Capabilities Should Practices Look for in Chiropractic Revenue Cycle Management Services?
Choosing Chiropractic Revenue Cycle Management Services involves more than finding a company that submits claims. Practices should look for dependable insurance verification, accurate chiropractic billing, payment reconciliation, compliance oversight, reporting and prompt follow-up on unpaid claims. Experience with chiropractic documentation requirements and payer guidelines can help prevent avoidable delays, improve reimbursement accuracy and reduce the daily workload for in-house billing staff.
Why Is Denial Management Important in Chiropractic Billing?
Within Chiropractic Revenue Cycle Management Services, denial management helps protect revenue by resolving rejected or delayed claims before they become ongoing billing problems. Regular claim reviews can affect reimbursement by uncovering coding errors, documentation gaps, eligibility issues and payer-specific requirements. Careful appeals, payment tracking and ongoing chiropractic billing reviews support stronger collection rates while helping practices keep outstanding accounts receivable under better control.
How Can Chiropractic Revenue Cycle Management Services Improve Financial Performance?
Well-managed Chiropractic Revenue Cycle Management Services help improve financial performance by reducing billing errors, speeding reimbursement and increasing claim acceptance rates. They can also identify missed revenue opportunities while supporting compliance with changing payer requirements. Clear reporting gives practices a better understanding of billing performance and cash flow. Consistent chiropractic billing processes allow staff to focus on patients rather than correcting preventable administrative mistakes.
What Makes Coastal Billing Services Different From General Medical Billing Providers?
Unlike many general medical billing firms, Coastal Billing Services focuses on Chiropractic Revenue Cycle Management Services. Its experience includes more than a decade of chiropractic billing, expertise in personal injury and workers' compensation claims, remote integration with existing practice software, staff training for insurance verification and detailed reimbursement follow-up. This chiropractic-focused experience helps it address billing requirements that many general medical billing providers do not routinely encounter.


