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PSP Solutions SAS addresses patient support programs (PSP) as strategic healthcare platforms that extend well beyond service delivery. Founded in Bogotá, Colombia in 2019, it designs, implements, manages and continuously improves integrated support ecosystems connecting patients, caregivers, healthcare professionals, pharmaceutical partners and other stakeholders throughout the therapeutic journey. This coordinated approach positions it as a strategic partner for pharmaceutical companies. Complex healthcare pathways are transformed into more connected, measurable and patient-centered experiences while providing greater visibility into the factors influencing therapeutic adherence and treatment continuity. For patients managing chronic, rare and oncology-related conditions, treatment continuity is shaped by many interconnected factors. Disease education, medical appointments, monitoring tests, administrative requirements, transportation and ongoing emotional support all influence whether treatment continues as planned. When these needs are addressed in isolation or only after barriers emerge, the risk of interruption increases....Read more
Healthcare Consulting
Contribution of Nursing in Patient Care
Sandra Marcela Cortés Gómez, Chief Nursing Officer, Fundacion Santa Fe de Bogotá – Colombia
Healthcare Consulting
Revolutionizing Healthcare through Innovative Precision Solutions
Roberto Caldeira Cury, Vice President of Customer Service and Experience Units, Dasa
Operations
Building High-Performing Healthcare Teams
Britt-Angela Ward, Corporate Director of Talent Acquisition, Cape Fear Valley Health
Therapy Services
Integrating Operations, Risk and Compliance in Behavioral Healthcare
Susan Giovanini: Chief Operating Officer, Risk Management, Performance Improvement and Compliance Officer, Inland Northwest Behavioral Health
Logistic & Supply Chain
Leadership Lessons in Healthcare Marketing
Debbie Davis, Director of Marketing, Baptist Health
Compliance and Risk Management
Leading Global Care through Patient Experience
Phillip Lord, Vice President, International Patient Center, Dana-Farber Cancer Institute
Healthcare Consulting
A Smarter Approach to Healthcare Workforce Development
Tory Zieske, SHRM-CP, Human Resources Associate Director, OSU Physicians
IN MY OPINION
Healthcare Consulting
The Judicialization of Healthcare in Argentina
Francisco Clucellas, Compliance Manager, Grupo OSDE
LAST WORD
Therapy Services
Building Healthcare Recruitment through Trust and Partnership
Heidi Blanchard, Senior Director of Recruitment and Staffing Optimization, Relias Healthcare
IN FOCUS
Healthcare Conversational AI and Triage Solutions Enhancing Patient Access in Latin America
Healthcare conversational AI and triage solutions improve patient engagement, streamline care delivery, support clinical decisions, and enhance accessibility.
Enhancing Healthcare Journeys: Patient-Centered Support in Latin America
Latin American patient support services strengthen treatment continuity, improve healthcare access, support adherence programs, and enhance outcomes.
EDITORIAL
Building More Connected Healthcare Journeys
Healthcare across Latin America is increasingly focused on continuity, patient engagement and the ability to manage complex care pathways. This edition of Healthcare Business Review Latin America examines how structured support, responsible communication and clearer healthcare governance can strengthen outcomes and trust.
At the center is PSP Solutions SAS, led by Herney Cuartas Martínez, General Manager, and named Patient Support Program Management Service of the Year in Latin America 2026. Founded in Bogotá in 2019, PSP Solutions designs, implements and manages patient support programs that connect patients, caregivers, healthcare professionals and pharmaceutical partners throughout the therapeutic journey. Its approach addresses adherence as a multidimensional process, combining education, follow-up, administrative guidance and early identification of barriers.
The edition also examines the wider challenges surrounding medical service provision. Francisco Clucellas, Compliance Manager at Grupo OSDE, explores the growing judicialization of healthcare in Argentina and the uncertainty created when courts require private healthcare entities to cover treatments outside established healthcare legislation.
From a different perspective, Debbie Davis, Director of Marketing at Baptist Health, emphasizes leadership through integrity, honesty and openness. She argues that healthcare communication must move beyond service promotion toward patient education, using data to understand audiences while applying empathy to make information meaningful.
Together, these perspectives point to a healthcare sector where better outcomes depend on coordination, lucidity and human understanding. Explore the edition for practical knowledge of strengthening patient support, leadership and responsible health care delivery across the region.
