Roberto Caldeira Cury is a distinguished figure in the field of medical leadership and diagnostic innovation, boasting over a decade of transformative contributions. Currently serving as Executive Medical Director at Dasa, he plays a pivotal role in medical domains, including imaging, pathology, genetics, and clinical analysis, propelling the frontier of cutting-edge diagnostics. With a rich history of executive roles at Dasa and a profound dedication to shaping Latin America's medical landscape, Cury's expertise extends notably into cardiology, which is evident through his various leadership positions and the founding of Virtual Core. As CEO of Virtual Heart, he masters teleradiology specialized in Cardiovascular Imaging, showcasing his relentless drive for innovation and excellence in healthcare management. Could you detail your roles and responsibilities within your organization and provide insight into your day-to-day tasks and duties? As a cardiologist with over two deca

Breaking into Mexico’s healthcare market is no small feat. For international manufacturers, Mexico’s COFEPRIS— Federal Commission for the Protection against Sanitary Risk—regulations are a moving target. The evolving regulations and shifting requirements routinely slow approvals and disrupt timelines. RAF Consulting makes the process seamless. Founded by Gloria Frias, a veteran of multinational pharma, the firm brings over two decades of experience helping companies not just meet compliance, but accelerate entry and growth. RAF Consulting delivers more than regulatory filings; it offers strategic guidance, local insight, and hands-on navigation of every step, from strategic planning, product registration to market launch, and support during all product life cycle. “For manufacturers eyeing Mexico, RAF isn’t just a consultant—it’s the difference between getting stuck in the process and getting to market fast,” says Frias, CEO and founder. Its deep knowledge of COFEPRIS regulations and criteria gives the company a natural edge in tailoring regulatory strategies that befit clients’ specific needs. RAF Consulting’s offerings include regulatory intelligence and strategy, which are critical for companies looking to enter the Mexican market. This service covers everything from product classification and regulatory pathways to risk assessment, ensuring that clients are well-prepared and positioned for success. In addition to this strategic support, RAF Consulting provides extensive dossier preparation and submission services, covering a broad spectrum of products including pharmaceuticals (biotech, generics, new drugs, and herbal products), among others medical devices, food supplements, and cosmetics. By managing all aspects of the regulatory submission process, the firm helps companies streamline their efforts and avoid the common pitfalls that often lead to delays or rejections. A notable strength of RAF Consulting is its ability to act as a registration holder for medical devices. The firm currently holds over 150 registrations for about 30 companies worldwide, providing foreign manufacturers with a reliable and independent partner with no commercial ties to product sales, ensuring full regulatory focus and impartiality. This is a crucial service for companies that want to maintain focus on their core business operations without being bogged down by the intricacies of regulatory or conflict of interest obstacles..