Stephen Fogg, PrincipalHeadquartered in Charlotte, N.C., Fogg Media offers branding, marketing, advertising, and strategic communications services to address the unique requirements of the healthcare industry. While Fogg Media is well known in the U.S. healthcare industry today, the company was first conceptualized from the personal experience of its founder, Stephen Fogg.
It all started in 2009 when Fogg was diagnosed with testicular cancer and shuffled between hospital facilities for various procedures, treatments, and chemotherapy. Throughout his experience, Fogg never took off his marketer’s cap. He realized that players across the healthcare sector lacked the ability to tell their stories in a way that could address patients’ needs they needed something more than traditional branding.
Fogg wanted to change the situation by offering healthcare organizations a way to augment and radiate both brand and reputation. Utilizing his extensive experience and expertise in advertising, media, and promotions, he laid the foundation of Fogg Media. His goal was to help specialty groups, employed physician practices, hospitals, and health systems better connect and engage with their patients through creative marketing campaigns designed with healthcare needs in mind.
“When I was diagnosed with testicular cancer, I had the why me moment,” says Fogg, who currently serves as principal of Fogg Media. “I soon got my answer I have been in the shoes of the people that these healthcare organizations are serving, and I know what they want to see and listen to. And from there, Fogg Media was born specifically to serve the healthcare business sector.”
Fogg Media initially started as a small consulting firm. As the company grew, it scaled to include digital marketing, communication strategy, and creative services.
I have been in the shoes of the people that you are serving, and I know what they want to see and listen
Today, Fogg Media designs and executes brand strategy, digital marketing campaigns, and creative services to enable the healthcare sector to achieve business goals and take patient care to the next level.
Fogg Media undertakes a customer-centric approach, listening closely to client needs and goals to understand the milestones they wish to achieve. The company analyzes data from Google Analytics and the U.S. Census Bureau thoroughly to review and understand potential audiences for its customers. This strategy enables the company to design the best tactical approach to capture and tell client stories.
“We tell our clients’ stories as effectively and completely as possible using data and the right content means which can vary from blogs to video content to podcasting and more,” asserts Fogg. “Typically, we start with the least expensive methods and scale up from there, based on the needs of our partners.”
Honing those capabilities, Fogg Media has served a plethora of clients over the years. Recently, the company helped a group rebrand and redesign their growth strategy. Fogg Media modernized the client’s brand by redesigning its logos, deliverables, website, and marketing materials according to the client’s goals, timeline, and target audience. They developed a business-to-business content strategy similar to a multi-layered cake approach, where each layer contained different levels of content. As a result, the client’s overall online presence increased by 16,000 percent over 18 months. And more importantly, through the revamped growth strategy Fogg Media was able to secure an additional hospital contract for the client a critical win for business success.
Building on past achievements, Fogg Media continually scales its infrastructure and puts the processes in place to prepare for growth in the coming years. The company aims to conduct as many webinars as possible to add greater value to the healthcare space, engaging current and future clients. It is also focusing on deepening its brand roots nationwide.
With a focus on B2B marketing, Fogg Media continues to help the healthcare sector to better connect and engage with current and prospective patients to improve their quality of life.
