Michele Krohn, President, Michael I. Krohn, Vice PresidentMichele Krohn, who was already a prominent figure in the healthcare industry during the early 2000s, recognized a crucial gap in the market while working for a leading healthcare corporation. She realized that physicians needed a way to differentiate themselves from their competitors in order to thrive. With a fierce determination to strengthen the industry, Krohn revolutionized healthcare marketing in 2007 with her groundbreaking idea of leveraging marketing strategies to empower physicians.
This unique approach involved creating customized strategic marketing plans for each practice, considering their unique qualities, which led to the establishment of Full Circle PR. Today, Full Circle PR is a trusted partner of medical practices and healthcare organizations seeking to drive measurable results, maximize returns, and foster patient trust.
The U.S. healthcare space is complex and vast, with the national healthcare expenditure projected to reach $6.2 trillion by 2028, according to the Centers for Medicare and Medicaid Services. The healthcare industry, being the largest employer in the U.S., faces numerous challenges.
Many healthcare organizations and individual practices look to understand their position in the market, with most seeking guidance on where to start. Full Circle PR understands that many physicians’ office managers tend to shoulder marketing tasks but their priority should be enhancing office efficiency, which directly affects their profit margin. The agency alleviates that workload by managing brand recognition and public relations, enabling office managers to focus on other crucial tasks.
In recent years, the healthcare industry has witnessed a significant transformation in its interactions with patients and physicians. The digital era has brought a new level of personalization, strengthening doctor-patient relationships and improving the quality of care. Full Circle PR believes that aiding medical professionals in communicating more effectively with each other and patients will create a better world. They are at the forefront of this movement, leading the charge toward a healthier and more connected healthcare system.
Full Circle PR’s interactive approach to identifying physician goals has remained consistent.The agency collaborates with clients to comprehend their needs and expectations, ensuring that they embark on their journey together.
Through additional meetings and discussions, Full Circle PR identifies the best avenues for reaching their target audience, creating resonant messaging, and implementing the most effective tactics to achieve optimal outcomes.
Customized Marketing and Partnership Approach
“We look at the practice’s specialty, their office location(s), their competition, and previous marketing efforts in order to create a strategic plan,” says Krohn, President of Full Circle PR.
The initial tailored marketing strategy evolves over the course of the partnership. Acting as an extension of their client’s team, Full Circle PR focuses on building robust relationships. This approach sets them apart from other agencies.
By working closely with clients, Full Circle PR maximizes their returns and fosters patient trust - ultimately contributing to a healthier, more connected healthcare system.
When the return on your marketing investment matters
In addition to the services mentioned above, Full Circle PR offers physician liaisons, online reputation management, public relations, community networking, event planning, consulting, and crisis communication. The agency’s involvement in various medical societies and associations, as well as speaking events, further demonstrates their commitment to the healthcare industry as a whole.
Client Testimonials and Success Stories
The motto, “when the return on your marketing investment matters,” reflects Full Circle PR’s dedication to implementing results-driven strategies.
Clients appreciate Full Circle PR’s partnership approach, constant communication, and data-driven strategies, which have generated many new patient referrals, increased patient volume and revenue, and improved online reputation.
A prime example of Full Circle PR’s success is a regenerative medicine practice that saw a revenue increase of over 300 percent in just two years with their guidance. Through targeted advertising campaigns, project management, and public relations efforts, they helped the practice establish a presence in the community and attract new patients, resulting in significant growth.
A Pivotal Player in the Healthcare Industry
Full Circle PR plans to expand their services further, focusing on crisis management, patient experience, and developing online marketing packages for those with lower marketing budgets. They are committed to using the latest technology and data-based strategies to help clients succeed in today’s rapidly changing industry.
Through their understanding of each practice’s unique needs, commitment to data-driven strategies, constant communication, and dedication to building true partnerships with clients, Full Circle PR has made a significant impact on the healthcare marketing industry. As they continue to evolve, Full Circle PR will remain at the forefront, providing innovative solutions to help medical practices succeed in an increasingly competitive market.
With numerous success stories, awards, and recognitions under its belt, Full Circle PR has established themselves as a force to be reckoned with in revolutionizing healthcare marketing for medical practices. Their passion for marketing and public relations, combined with customized communication strategies, ensures Full Circle PR will remain a pivotal player in the healthcare industry for years to come.
