HIP Creative
HIP Creative

The orthodontic marketing landscape is incredibly competitive, crowded with solo practitioners and large multi-location practices. The rise of digital platforms and directto- consumer orthodontics has only intensified this competition, offering consumers a plethora of new and often appealing options.

In this challenging environment, where practice owners may feel stuck or need help navigating the current market, orthodontists must strategically present their services and engage potential patients. This is where HIP Creative comes into play.

HIP Creative has distinguished itself as a leader in orthodontic marketing and growth strategies, offering a comprehensive approach that transcends traditional methods. Under the leadership of CEO Luke Infinger, HIP Creative has developed a unique blend of marketing, software, and training to address the complex challenges that orthodontic practices face today.

“Over the past five years, we’ve become synonymous with consistent month-over-month growth, transforming ordinary practices into thriving businesses,” says Infinger.

At the heart of HIP Creative’s strategy is its proprietary Patient Acquisition & Retention Framework (PARF®). This all-encompassing system covers every aspect of patient management, from attracting new patients to ensuring long-term retention. The framework is built on three crucial pillars: marketing, software, and training. Each element is carefully designed to boost the performance of orthodontic practices and drive significant growth.

PARF® includes an array of tools and strategies, such as:

• The PracticeBeacon Lead Management App

• HIP Medical Websites and Search Engine Optimization

• Digital ad campaigns on platforms like Facebook and Google

• Retargeting and reactivation campaigns Additionally, reputation management and orthodontic training courses enable practices to become the top choice in their communities.

A Comprehensive Marketing Approach

The PARF® framework exemplifies HIP Creative’s extensive marketing strategy, covering every facet of digital marketing, from branding and content creation to highly targeted advertising campaigns. The objective is to craft a compelling, cohesive message that resonates with potential patients and distinguishes a practice in an increasingly crowded market.

One of HIP Creative’s core strengths is its adaptable marketing approach. Recognizing that each practice has unique challenges and goals, the company tailors its efforts to align with each client’s specific needs.

“Our customized approach ensures that marketing strategies are effective and relevant to the practice’s target audience,” says Infinger.

The Impact of PracticeBeacon

Central to HIP Creative’s success is its PracticeBeacon software—an all-in-one platform designed to streamline and optimize the patient acquisition process. The software offers real-time visibility into every stage of the patient journey, from initial contact to final conversion, allowing practices to closely monitor interactions and follow-ups to ensure no opportunity is missed.

PracticeBeacon’s automation capabilities are particularly noteworthy. The software frees up valuable time for practice staff by automating routine tasks and communications, enabling them to focus on delivering excellent patient care.

Moreover, the software’s transparency and accountability features ensure every lead is managed efficiently and effectively. Practices can track prospects’ progress through each stage of the acquisition process, monitor missed calls, and evaluate the quality of follow-ups.

Building a High-Performance Team

The training component of PARF® is equally essential and serves as a cornerstone of HIP Creative’s framework. The company offers a comprehensive curriculum covering various aspects of practice management, from scheduling to leadership. This training is designed to enhance the skills and performance of the entire team, ensuring that every member is well-equipped to meet the demands of a growing practice.

A key advantage of HIP Creative’s training program is its focus on practical, actionable strategies. Rather than providing only theoretical knowledge, the training offers hands-on guidance and real-world applications, enabling practices to implement best practices and achieve measurable improvements in patient acquisition and retention.

A Holistic Approach to Growth

HIP Creative’s holistic approach to orthodontic marketing is particularly beneficial for practices facing common challenges such as missed new patient phone calls, slow response times to website inquiries, and high no-show rates. These issues can significantly hinder a practice’s ability to attract and retain patients. HIP Creative’s comprehensive framework tackles these challenges by offering solutions beyond traditional marketing tactics.

For instance, many practices struggle with tracking and managing patient inquiries. Without a robust system, crucial opportunities can be lost, leading to decreased revenue and patient satisfaction. HIP Creative’s PracticeBeacon software addresses this problem by providing real-time tracking and automated follow-ups, ensuring no lead is left unattended.

Similarly, effective training is vital for reducing high noshow rates and improving conversion rates. HIP Creative empowers practices to enhance their overall performance and deliver a superior patient experience by equipping staff with the necessary skills and knowledge. This, in turn, leads to higher patient satisfaction and increased loyalty.

Success Stories from the Field

The success of HIP Creative’s approach is reflected in its clients’ achievements. For example, Dr. Harris of Harris Orthodontics reported a remarkable 33 percent growth within a single year, attributing this success to the integrated marketing strategies and support provided by HIP Creative. This substantial growth underscores the effectiveness of HIP Creative’s comprehensive framework in driving significant improvements in practice performance.

In another instance, Dr. Craig Murphy saw his practice’s revenue soar from $200,000 to $2 million in less than two years—a transformation he credits to his partnership with HIP Creative. This impressive growth highlights the potential of HIP Creative’s approach to enhance practice performance and achieve extraordinary financial success.

Additionally, Dr. Kristen Knecht’s practice, Knecht Orthodontics, grew from zero to $2 million in just two years, further demonstrating the efficacy of HIP Creative’s methodology. This rapid growth showcases HIP Creative’s ability to deliver exceptional results and help practices reach their full potential.

Setting a New Standard in Orthodontic Marketing

HIP Creative has ambitious plans as it continues to refine and expand its services. In addition to intensifying its focus within the dental field, HIP Creative is exploring opportunities to extend its expertise to other healthcare sectors, such as dermatology, veterinary practices, and audiology practices.

This broader approach reflects HIP Creative’s commitment to applying its proven strategies to a wider range of healthcare providers. By leveraging its experience and success in orthodontics, the company aims to support more practices in achieving sustainable growth and improving patient outcomes.

HIP Creative’s innovative approach to dental marketing has set a new standard in the industry. By combining a deep understanding of marketing with advanced software solutions and comprehensive training, the company offers a holistic framework that drives consistent, substantial growth for orthodontic practices.

The success of HIP Creative’s clients is a testament to the effectiveness of its methodology. With a focus on realworld results and a commitment to excellence, HIP Creative is poised to continue leading the way in transforming dental practices into thriving, successful operations. As the company expands its services and explores new opportunities, HIP Creative remains dedicated to helping practices achieve their goals and reach new heights of success.