i2Vision

i2Vision is a full-service strategic marketing and consulting agency that helps healthcare companies, especially ophthalmic brands, effectively take their product to the market. It provides marketing consultation and often handles campaigns for clients at different stages of their commercial cycle. Whether they are in the pre-launch or recently launched period, or their product is already established in the market, i2Vision can handle it all.

“We are a contract marketing and communications agency that specializes in supporting clients who do not have dedicated specialists for these roles,” says Didi Discar, founder of i2Vision.

The agency is well aware of the challenges clients face due to the lack of resources while marketing their products. They have to create creative campaigns with limited resources, both from budget and human resources standpoint, impacting their ability to effectively deliver commercial and communication strategies. In addition, clients need to effectively execute their sales and marketing tools, pivot their strategy and efforts, or completely rebrand their offerings. i2Vision can handle any situation and assists clients in creating new strategies or filling the gaps in the existing ones.

i2Vision’s experts fully engage with the client’s situation to evaluate the market environment, factors influencing decisions and product or service preferences. Through conversations with key opinion leaders specializing in specific product categories, they can gauge the product’s popularity, identify key features that drive it, and assess competitors.This helps them understand the potential for strengthening the brand and capitalizing on the factors that ensure short- and long-term success.

Each account is assigned a strategic lead that has in-depth understanding of client’s brand and their environment. They read competitive intelligence, track LinkedIn, and collaborate with key opinion leaders regularly to ensure they remain on the same page with clients. i2Vision takes the time to distill the salient factors and communicate them effectively and powerfully to set the client’s product apart from the competition.

The company relies on data analytics to form an effective marketing strategy for clients. It looks at databases such as patient registries, prescriptions, and diagnostic data to understand the behavior of the competitive environment and shapes that data to execute a perfect plan.

In the case of media buying, it determines the target audience and their behavioral patterns and preferred channels. Based on this analysis, it invests the resources where the audience is most concentrated, ensuring salient message delivery in a target-rich environment. For instance, in a recent interaction with a client that has a product with accessibility based on insurance coverage and drug availability region-wise, the company assisted in customizing their promotion. It reallocated the resources to reduce investment in areas with limited access to the drug and increased it in areas with assured accessibility.

In another case, i2Vision helped a client boost their marketing efforts. The client had huge volumes of data that they wanted to analyze to gain insights to formulate a tailored marketing campaign for their upcoming AI product. It simplified their overall message by bringing over 30 pieces of collateral down to two. Streamlining the message led to higher customer engagement.

i2Vision offers media buying, event planning, creative studio, and writing capabilities, including medical writing and copywriting. However, its ability to meet clients’ specific needs gives it a competitive edge. With i2Vision, clients receive assistance in answering the important questions required to pass the litmus test for their scientific narrative. It also guides the target audience towards the desired destination, where the clients require them to be.

The agency has established direct relationships with the stakeholders who influence the medical community’s views. It also has independent connections with the key opinion leaders’ community as part of its business model to enhance efficiency.

Primarily serving clients in the ophthalmology field, it continues to support pharmaceutical companies in their marketing efforts as their marketing partners.