Microsite Health
Data-Driven Sales and Marketing for Improved ROI

Microsite Health is a data-driven organization that leverages proprietary advanced tracking mechanisms, campaign analytics, market intelligence, and algorithms to optimize all aspects of the sales and marketing process. Its total sales and marketing solution enables customers to offload their sales and marketing activities to subject matter experts.

Leveraging the advances in AI, Microsite Health is changing the sales and marketing landscape for its niche healthcare providers, including dentists, chiropractors, and sports medicine. It focuses on customizing data-driven solutions for healthcare professionals and efficiently driving new patients to their care. These sales and marketing efforts are streamlined using its proprietary CRM software called CRTX (pronounced “cortex”).

Healthcare providers offering elective procedures often need help finding ideal patients within their location due to the expensive nature of these procedures. In addition, traditional health insurance packages typically do not cover them. Referrals from family and friends are not enough to cover the entire potential client base.

“We help clients find patients in their geographical marketplace by targeting individuals searching for specific procedures. We go through the digital behavior from their search history, find potential patients, and introduce them to the best healthcare solution,” says Bill Hanekamp, founder and CEO of Microsite Health.

This turnkey package breaks down the process of identifying patients, guiding them into a sales funnel, and nurturing them until they’re ready to proceed. Microsite Health also helps patients understand why a healthcare provider best suits them.

Using the CRTX CRM software, Microsite Health tracks, manages, and optimizes the complete journey for new patients.

From the initial interaction with a practitioner’s advertisements, it drives patients toward the website, where they can access more information and schedule an appointment. The team then uses emails or texts to nurture potential patients until they’re ready to schedule an appointment and continues to remind them until they come in for the procedure.

The Microsite Health team customizes its responses depending on a patient’s interests. For instance, patients focused on pricing receive costs related information, while the ones seeking quality care receive information centered on patient reviews.

Based on these parameters, the software collects information and identifies patients most likely to schedule appointments. It also informs the practitioner’s team on which aspects to focus on for increased success. Its solution has helped numerous practices add vast sums to their top line, turning multiple doctors into millionaires.

Microsite Health’s high success rate can be attributed to its meticulous onboarding process. Its onboarding team works with practitioners and trains them to effectively use the software. Each client is assigned a client service manager, who interacts with them biweekly. It understands the key metrics for each customer and accordingly designs marketing strategies. The team also coordinates with them to collect feedback, review their KPIs, and identify areas for improvement.

“We are focused on delivering the best results for clients. We start by understanding how their business is doing and then optimize their KPIs to increase ROI,” says Hanekamp.

Microsite Health also houses a call center that interacts with patients and directs them toward their desired practitioner for treatment. Constantly stress-testing the software ensures an improved user experience for customers.

Committed to providing an all-in-one service, Microsite Health offers one-on-one coaching on approaching patients with procedures. Video production services for commercials help clients enrich their marketing initiatives.

Microsite Health is dedicated to helping practitioners achieve the best ROI and continues to offer its AI-driven sales and marketing solution to take their sales figures to new heights.