COVID-19 sparked numerous fundraising changes, especially in the healthcare sector. Community hospitals saw a rise in gratitude, which culminated in an explosion of in-kind gifts ranging from meals for healthcare staff to personal protective equipment (PPE).
FREMONT, CA: Blackbaud, the world's leading cloud software company powering social good, has launched data that illustrates the impact of philanthropy on the healthcare industry during 2020.
Analysis of Blackbaud Raiser's Edge NXT data from US healthcare organizations that raised over $1M in at least one of the past three calendar years shows that:
• Healthcare organizations raised $4.9 billion in cash in 2020, a 2.7 percent rise from the previous year.
• In 2020, in-kind contributions to healthcare organizations rose by 61 percent.
• In 2020, healthcare cash-giving rose by 2.7 percent, but overall transactions declined by 6.7 percent, suggesting that greater donations are coming from fewer donors.
