Today's consumers seek out integrated healthcare systems. In a nutshell, it's about convenience.
FREMONT, CA: It's time to embrace multigenerational and multicultural marketing. Both appeal to the preferences, attitudes, and purchasing habits of a patient demographic. Today's consumers seek out integrated healthcare systems. In a nutshell, it's about convenience. They want to be able to get the services they want, when and where they need it. Traditional hospital systems and large group practices will experience pressure to expand their offerings as customers seek more integrated healthcare systems, where they have access to retail, urgent care, primary care, and hospitals.
Telehealth, which was a viable alternative and the only care option during the peak of the pandemic, has naturally cooled. Even so, it will continue to be a great choice for behavioural health and specialist treatment. Telehealth is being used 38 times more than it was before the pandemic, according to McKinsey. As it provides simplicity, access, privacy, and efficiency, this new model will become the standard for future consumer experiences.
