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Healthcare Business Review | Wednesday, December 06, 2023
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Veterinary pharmacists face significant challenges in declining pharmacy revenues and increased competition.
FREMONT, CA: Veterinary pharmacists face many challenges in today's competitive and ever-evolving healthcare landscape. The decline in pharmacy revenues over recent years, compounded by the rise of conventional retail stores and internet pharmacies, has posed significant financial hurdles for veterinary practices. One of the most pressing challenges for veterinary pharmacists is the steady decline in pharmacy revenues. Competition from retail stores and online pharmacies has chipped away at the market share traditionally held by veterinarians. This income erosion is unsustainable in the long term, necessitating strategic responses.
To counteract the revenue erosion, veterinary pharmacists must compete more effectively with other pharmacies or find alternative revenue streams within their practices. The key is to balance delivering cost-effective healthcare and maintaining profitability. A fundamental approach to overcoming pharmacy revenue challenges is emphasizing comprehensive patient care. Encouraging pet owners to opt for thorough evaluations and treatments rather than mere guesswork can help offset lost income. Veterinary practices can enhance patient care and client satisfaction by detecting and addressing unnoticed health issues in pets.
Offering starter injections as part of the treatment regimen can be a valuable service. This approach ensures that pets begin healing before leaving the clinic. It also aligns with owners' preferences and provides a service that cannot be easily replicated by retail or online pharmacies. Incorporating nutritional supplements into treatment plans can benefit both patients and the practice. Supplements, such as fatty acids, antioxidants, enzymes, probiotics, and joint supplements, can enhance pet health while potentially reducing adverse effects from prescribed medications.