The healthcare sector is expanding due in large part to technology. The success of healthcare companies that adopted digital transformation before the pandemic compared to their rivals who put off similar changes proves this.
Fremont, CA: As the economy moves into a more unstable period, healthcare organizations must embrace digital transformation. Growth ambitions are further complicated by the labor shortage that has resulted from the arms race to recruit and keep experienced developers and manage complex projects.
Large organizations sometimes face more difficulties implementing SaaS-based marketing and sales solutions because of their typically complicated organizational structures and reporting hierarchies, which may embrace technology without keeping overall operational goals at the forefront. Instead, separate marketing technology platforms are often deployed in silos by different brands and brand marketing teams, which impedes overall growth trajectory.
Imagine if a cardiac care group in a different part of the same healthcare system has chosen its own distinct SaaS-based email marketing solution, and a pediatric care brand marketing team develops a favored email marketing platform that embraces varied features and capabilities. This would result in specific innate difficulties that may become chaotic in attaining general organizational efficiency.
Moving resources between brands or divisions might result in a loss of consistency from an HR standpoint, adding needless downtime and system training.
