Innovation in the cosmetic industry refers to new products' availability at a lower market price. With the shift towards a healthy lifestyle and increasing consciousness of personal well-being, there will be new trends and opportunities.
FREMONT, CA:Regardless of the changing trends, the demand for cosmetics has increased due to a net increase in public awareness of wellness and self-care. Recently, gender-neutral beauty products have gained traction, accelerating the expansion of the beauty industry. There has been a shift in the beauty market in recent years toward organic, personalised, and minimalistic beauty products. There was also a rise in pandemic-focused trends such as blue light protection and sustainability-focused trends like upcycled beauty, and refillable packaging of cosmetics.
The post-pandemic world is witnessing a surge in demand for skin care products as people intend to be more presentable while living without masks in public places and offices. Climate concerns, digitalisation, and highly advanced biotechnology will also drive the cosmetics industry. Recent innovations have led to new trends, expanding the cosmetic industry's market size.
Waterless Cosmetics
Waterless, water-free or anhydrous beauty are cosmetic products formulated without water. Instead, they use various kinds of butter, oils, waxes, and oil-soluble active ingredients. They are more concentrated since they contain more active ingredients and fewer dilution levels. Waterless cosmetics is an emerging trend as companies focus on reducing their water footprint, and there is a significant growth expected in the area from the previous years to the near future.
