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Healthcare Business Review | Friday, February 10, 2023
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Prejuvenation is a new and developing trend that utilizes minimally invasive cosmetic procedures to not just reverse but prevent future ageing changes.
FREMONT, CA: Plastic surgeons are becoming more popular among young people who are concerned about ageing. Researchers suggest that an increasing number of cosmetic patients are women under the age of 30. It is also found that the complete millennial takeover of the beauty sector may have transpired in 2020. In general, older patients comprise a smaller percentage of the patient population.
Three years after the initial millennial takeover, the under-30 generation is still on the lookout for remedies to fix everything from tired-looking eyes to expression lines and crow's feet. Industry insiders have given it the name "prejuvenation." In contrast to rejuvenation, which emphasises restoration, this movement of prejuventation is centred around stopping skin-care alterations that have either not yet happened or have only recently started. This technique uses minimally invasive cosmetic operations not only to reverse but also to prevent further signs of ageing.
This current skin-care trend could be attributed to a variety of things. However, experts believe surgeons would have arrived regardless of the COVID-19 pandemic or Zoom dysmorphia. Social media's accessibility to knowledge about cosmetic operations is largely to blame for the emergence of new trends in cosmetic facial rejuvenation. Beauty-related apps give surgeons a glimpse into the future. Meanwhile, the idea of plastic surgery becomes more approachable now that celebrities and influencers have become more open about it as if everyone has had it.
The beauty business has always emphasised the value of prevention, even outside of plastic and cosmetic surgery. It is commonly known that the best approach to battling ageing is prevention. It starts with using sunscreen to protect against sun damage and now uses preventative Botox more frequently to limit deeper wrinkles in the future. The most popular prejuvenation procedures include a mini facelift to avoid jowl formation, botox in low concentrations to treat forehead lines, crow's feet, and neck bands, and dermal filler to treat the deepening of nasolabial folds and lines around the mouth. In addition to micro-needling and lasers, collagen and elastin can also be boosted by other popular methods. The skin's collagen production slows down during the 20s and loses volume in the 30s, so these treatments can be useful if done during the 20s.
In the long run, prejuvenation treatments would prove beneficial if carried out professionally (i.e., under the supervision of a reliable practitioner). Most noninvasive procedures entail extremely minimal risk when done for correctly selected patients. Skin experts recommend five methods to prejuvanate skin.