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Three Key Digital Marketing Strategies in Healthcare Industry

Several patients who book appointments online claim the website is either slow, or they have to wait a long time, which is a major inconvenience. 

Three Key Digital Marketing Strategies in Healthcare Industry

By

Healthcare Business Review | Tuesday, March 16, 2021

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Several patients who book appointments online claim the website is either slow, or they have to wait a long time, which is a major inconvenience. A website should take this into account and be responsive, adjusting to the screen size of the computer being used.


Fremont, CA: In terms of digital marketing, the healthcare sector lags behind other industries. Adapting to emerging marketing patterns in this situation necessitates an online presence, as more than 90 percent of patients consult online feedback while looking for medical practitioners and professionals.


As a result, having an online strategy to maximize exposure and reach while lowering costs becomes critical. This includes Search Engine Optimization (SEO) and a strong social media presence, which is particularly important during the global pandemic.


Social Media and New Content Always


Produce newer content that allows customers to have a more personalized experience. Healthcare organizations must think beyond blog posts and newsletters. For FAQs, businesses should consider using chatbots on their websites.


Having a social media page necessitates the development of high-quality graphics, videos, and updates. 


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