After a year of uncertainty, upheaval, and change – health has become a significant priority in Australia and throughout the world - healthcare marketing has experienced substantial changes.
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After a year of upheaval, uncertainty, and change – health has become a significant priority in Australia and throughout the world - healthcare marketing has experienced substantial changes. However, a few essential elements of healthcare marketing appear to be here to stay for the foreseeable future. Trust, authenticity and the creation of fascinating content are all ongoing themes that agencies must include in their marketing to win in 2021 and beyond.
The following are five essential components of marketing that everyone in the healthcare industry should be aware of:
It's no secret that engaging content is an essential aspect of marketing, but in healthcare, this can differ from brand to brand depending on the demographic the company is targeting. Video has been the primary winner due to COVID-19,
