“Hospitals and health systems are now competing with retail corporations such as Amazon and retail drugstores, freestanding urgent care clinics and on-demand virtual care companies, and other hospitals and health systems.”
Fremont, CA: Businesses have long anticipated a massive increase in consumer control: a new era dominated by the highly informed, discerning buyer capable of controlling the entire purchase journey from beginning to end. However, it appears that healthcare is only now becoming aware of this phenomenon. Beginning in the early days of the pandemic, medical “customers” were confronted with an influx of health concerns and a large amount of time on their hands to research and prepare before deciding on a course of treatment.
Whether the transformation occurred before or after the pandemic, the consequence was the same: a new breed of empowered healthcare consumers, forever on the lookout for the frictionless, personalized experiences popularized by internet suppliers and big-box retailer brands. It’s what’s become known as the “consumerization of healthcare,” and its “patient-first” ideals will be critical to the success of healthcare marketers in 2022.
Here are seven crucial patient-first healthcare marketing trends to look out for in 2022.
Telehealth
