ProxyHP
Empowering Clients with DMEPOS Knowledge and Tools

Kerriann Catlaw, Founder and CEO, ProxyHPKerriann Catlaw, Founder and CEO

Success in the Durable Medical Equipment, Prosthetics, Orthotics, and Supplies (DMEPOS) industry requires a thorough understanding of the complex rules and regulations faced by the various players within the healthcare ecosystem, whereby strategic approaches will differ based on each setting such as a hospital network vs private practice. Matters are further complicated as each product category, from complex rehab to orthotics and prosthetics (O&P), demands specific payor requirements making compliance and accurate reimbursement challenging. Navigating this space demands an expert’s guidance to ensure both cost containment and opportunities for growth.

Proxy Health Partners (ProxyHP) helps clients navigate these complexities and achieve optimal results by employing their strategic consulting expertise of ProxyDME with the innovative SaaS platform of ProxyIQ, all under one corporate umbrella. The extensive array of services equips their healthcare organizations with the knowledge and resources required to identify, measure, and enhance the overall impact of DMEPOS.

“Our aim is to craft tailored solutions by acknowledging the individual circumstances inherent in each healthcare setting. We merge cost-effectiveness with optimal workflows and patient-centric outcomes to deliver positive results.” says Kerriann Catlaw, founder and CEO of ProxyHP.

The DMEPOS sector faces numerous challenges, bounded by rising costs and inefficiencies with the technological tools in hand. ProxyHP distinguishes itself in its capacity to overcome challenges and not only offer clients practical solutions but also support them in their execution.

ProxyHP employs a holistic evaluation process to identify problems, opportunities, and drive outcomes related to vendor management, compliance, and spend through detailed assessments and expert intelligence. This result-driven approach ensures tangible wins for clients, whether in improved patient access, enhanced operational workflow, or revenue optimization.

To further assist its clients with healthcare operations, ProxyHP introduced a first to market innovative tool, ProxyIQ, a platform that empowers IDN clients with the data and content they need to manage O&P spend effectively and efficiently leading to cost optimization.

ProxyIQ is a solution for managing bill only services by tying orders from the IDN’s EMR (Electronic Medical Record) to their ERP (Enterprise Resource Planning) tool. The platform establishes a feedback loop among clinical staff, vendors, and supply chain, streamlining the ordering and accounts payable processes by linking clinical orders to invoices and offering complete visibility over all facets of the billing cycle.

It ensures rigorous compliance checks, guarantees adherence to contractual obligations, and fosters trust and reliability in all transactions. This makes it ideal for healthcare organizations seeking a reliable and secure spend management solution.

ProxyHP’s combined expertise in healthcare and technology is backed by its robust team, which has diverse skills in healthcare management, consulting, data analytics, and operational efficiencies. This enables them to recognize and solve the strategic, financial, and operational issues that healthcare organizations face, delivering favorable solutions.

We champion custom solutions, understanding that each healthcare setting has distinct challenges. Cultivating a steadfast commitment to excellence, we merge cost-effectiveness with optimal workflows and patient-centric outcomes


ProxyHP has successfully tackled complexities for clients in the healthcare industry. In one instance, an IDN faced a critical decision regarding selling their interest in their own DMEPOS entity and moving toward a joint venture (JV) with an outside company. The DMEPOS staff was about to transition out, leaving the IDN uncertain about its next steps.

ProxyHP intervened, conducting a comprehensive assessment. It revealed that the DME company’s ownership and majority control were crucial for the IDN’s dominance in the rural area. The JV was reconsidered, averting potential disruptions in patient care, length of stay increases, and adverse effects on Medicare star ratings.

In another case, ProxyHP addressed a common challenge for hospitals – managing O&P vendor encounters. Many hospitals lack visibility into such spending, leading to overcharges and time-consuming manual processes. ProxyHP implemented a new AP process workflow along with a price index within the hospital’s ERP, enabling better cost control. The hospital achieved savings exceeding $1.6 million through negotiation and strategic measures.

These success stories highlight ProxyHPs commitment to empowering clients with knowledge, customized solutions, and measurable outcomes, exemplifying its role as an industry leader in healthcare consultancy. ProxyHP aims to revolutionize the industry by offering custom solutions to each setting, understanding that there is no one-size-fits-all approach in addressing DMEPOS challenges.