Socially Determined
Integrating Social Determinants into Health Strategies

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t Socially Determined, the belief is clear—societal conditions significantly dictate health outcomes. Anchored by this understanding, its data-driven methodology, powered by the industry-first Social Risk Intelligence platform SocialScape, transcends traditional health metrics to integrate broader social determinants like economic stability, education and environmental factors. This comprehensive view enables healthcare providers, insurers and wellness organizations to craft strategies that are not only effective but equitable.

“For years, our payer and provider customers have utilized our social risk analytics to better understand and address the challenges their members and patients face every day,” says Trenor Williams, co-founder and CEO.

SocialScape offers a precise, 200-meter resolution view of the SDOH across the U.S. This unique granularity allows stakeholders, including healthcare organizations and insurers, to delve deeply into the social conditions—like economic stability, food security and housing—that impact health outcomes on both community and individual levels. By integrating a wealth of data, SocialScape enables organizations to clearly identify the specific challenges faced by different communities, supporting the development of targeted health plans. This approach addresses immediate health needs and mitigates potential costly health crises, optimizing healthcare spending effectively.

The insights from SocialScape aid in pinpointing deficiencies in current health programs and in crafting strategic initiatives aimed at enhancing health equity and operational performance. This comprehensive understanding fosters more efficient allocation of resources, ensuring interventions by healthcare providers and insurers are impactful and sustainable, leading to healthier communities and improved organizational success.

Pharmaceutical companies also harness SocialScape’s robust data analytics to understand issues like medication access challenges. This data-driven approach enhances patient outreach, boosts medication adherence and improves clinical trial recruitment. In addition, it empowers pharmaceutical companies to tailor their strategies to effectively meet the needs of high-risk groups, optimizing treatment delivery and enhancing patient outcomes as well as operational efficiency.

In the corporate environment, SocialScape plays a crucial role in enhancing employee well-being by identifying key social determinants such as access to healthcare, transportation and stable housing. Companies utilize these insights to design bespoke wellness programs tailored to the specific needs of their workforce, reducing health-related absenteeism and boosting overall productivity. A deep understanding of social risks enables employers to cultivate a supportive workplace, which enhances employee satisfaction and loyalty. This proactive stance on employee wellness contributes significantly to organizational performance, fostering a more engaged and resilient workforce ready to face business challenges.

Socially Determined is reshaping the way organizations across various sectors approach health and wellness, leveraging a unique collaboration with Uber Health to address critical transportation barriers. This collaboration is designed to dismantle transportation barriers that frequently obstruct patient participation in clinical trials and timely access to medications. Integrating Uber Health’s non-emergency medical transportation (NEMT) services into Socially Determined’s framework not only streamlines patient recruitment and retention but significantly enhances medication adherence. This innovation extends to insurers by facilitating reliable access to medical appointments for members in underserved areas, minimizing missed visits and curtailing healthcare expenditures linked to preventable conditions.

Together, Uber Health and SocialScape enable more inclusive health strategies across healthcare, insurance and corporate sectors, improving productivity and well-being.

By harnessing the power of social risk data, Socially Determined is shaping the future of strategic decision-making in health. This proactive approach is a pivotal shift toward more connected and responsive healthcare ecosystems. As companies from pharmaceuticals to corporate sectors seek to navigate today’s complex health landscapes, the solutions offered by Socially Determined provide a roadmap for thriving in an interconnected world, where community well-being and workforce health are inextricably linked.