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Healthcare Business Review Weekly Brief
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For over two decades, bMod Communications Inc., a privately-owned, full-service healthcare communications agency, has been at the forefront of industry innovation.. The agency seamlessly blends creativity with a deep understanding of behaviour modification and employment of the latest technological advancements, to set the standard in healthcare communications. The aim is to help healthcare companies deepen their engagements with healthcare professionals, patients, and potential patients to drive meaningful conversations that lead to better outcomes. With a profound grasp of all audiences, including healthcare professionals, internal stakeholders, payers, consumers and patients, bMod crafts strategies that resonate and make an impact.
CXO INSIGHTS
Unlocking Progress in Medical Technology Through Educational Marketing
Stacy Burch, Vice President, North America Marketing, embecta
The Resiliency of the Nations Blood Supply
Cliff Numark, Chief of Marketing, Vitalant
Medicare's Annual Enrollment Period - What You Need to Know
Dawn Maroney, president, Markets, Alignment Healthcare
Importance of Resilience and Continuous Healthcare
Matjaz Tavca, Project Manager at University Medical Centre Ljubljana
Taking Health Literacy to New Heights
Ana Lima, Director of Strategic Marketing, Hertfordshire Community NHS Trust
Dental Marketing: Building a Strong Brand Identity and Positive Reputation through Community Engagem
Jaclyn Nona, Marketing Manager at Restore Dental Arts
Our Home Care Technologies Help Us See, Know, and Provide More
Rose Madden Baer, SVP Population Health and Clinical Support Services, VNS Health
IN FOCUS
EDITORIAL
Advancing Healthcare Marketing in the Digital Era
In the contemporary digital era, the healthcare industry is experiencing rapid evolution, significantly influenced by the increasing reliance on online platforms for health-related information and services. This paradigm shift has engendered the emergence of marketing agencies as pivotal entities within the industry. These agencies formulate, oversee and enhance online campaigns for healthcare providers, enabling them to effectively target their desired demographic and accomplish their commercial goals. Healthcare digital marketing agencies collaborate closely with hospitals, clinics, and other healthcare providers to meticulously devise, execute and assess the efficacy of their digital marketing endeavors. Their profound comprehension of the healthcare domain and adeptness in the latest digital marketing methodologies ensure that hospitals and clinics are suitably positioned to thrive in the fiercely competitive contemporary market. The global marketing outsourcing market was estimated at USD 8.9 billion in 2024 and is expected to be valued at USD 16.3 billion by 2031. The market size is expected to reach an increasing, robust CAGR of 9 percent from 2023 to 2031, reflecting the growing demand for specialized marketing services in the healthcare sector. In this edition of Healthcare Business Review Canada, we explore the recent developments in the healthcare marketing sector and how companies harness cutting-edge technologies to offer top-notch solutions. We feature insights from industry expert Frank Song, Senior Director, Healthcare Informatics at IEHP, who discusses how the company California transitions the Medicaid program to population health management, addressing health disparities and algorithm biases. He elaborates on implementing a modified Risk Stratification System (RSS) model, which is instrumental in advancing equity and is noteworthy for its capacity to ensure fairer access to healthcare services for minority groups. We also include perspectives from Katarina Zivojinovic, marketing director of Aqualab Laboratorije, who provides a unique lens on the current trends within the healthcare industry, emphasizing the challenges faced during the COVID-19 pandemic. She touches on the rapid shifts in healthcare demand and delivery, the importance of adaptability in healthcare marketing strategies, and the need for innovation to meet the changing needs of patients and healthcare providers alike. We hope this edition of Healthcare Business Review Canada helps you and your organization build the partnership needed to foster an environment driven by efficient technology. Let us know your thoughts!
