Stage Marketing
A Digital Marketing Company with Healthcare-Driven Goals

Marketing is a million little things that must work together in concert– it’s complicated. But at its core, marketing is simply delivering the right message to the right audience at the right time with the right channels. We demystify marketing for healthcare companies.” - Dr. Amy Osmond Cook.

Stage Marketing is a well-established industry player for companies across the healthcare, high-tech, and real estate sectors. Its marketing, sales, and customer service initiatives deliver full-funnel revenue operations services to established healthcare providers and cloud-native startups looking for cost-efficient solutions.

Helping businesses cope with the new-age digital transformation, Stage Marketing improves companies’ existing digital, event, and partner marketing by analyzing the customer journey and the core marketing activities that are best suited to moving a prospective buyer from prospect and lead to opportunity, then purchase.

From a marketing strategy perspective, Stage Marketing divides its portfolio into advisory and delivery services. Under its advisory services, the firm provides the necessary guidance and a 360-degree view of a patient’s acquisition journey before and after purchasing its solutions.

For service execution and delivery, Stage Marketing offers a suite of services, including original research, high-performance websites, SEO, social media, paid promotion, content design, partner and email marketing, physical and virtual events, multimedia, administration, and PR.

Two types of companies use Stage Marketing: Companies looking to outsource their entire marketing department and utilize a fractional model to keep costs low, and companies looking for staff augmentation of their existing department. Stage offers options for each type of service.

A key element of Stage Marketing’s success is its emphasis on appointing dedicated sales and demand generation representatives who follow up and schedule appointments between client teams and their prospective customers, eliminating any communication gaps between the internal sales and marketing handoffs.

“We believe we are the most business-friendly agency. Our three pillars of success–affordability, flexibility, and transparency– position us to be more like an in-house marketing team who can better serve the company and understand the nuances of the business to provide effective marketing services,” says Dr. Cook.

Stage Marketing developed a full-funnel approach that monitors progress across every stage in a customer acquisition journey–from prospect to purchase and beyond. It helps companies identify the right strategies and provides step-by-step support for enhancing marketing processes.

At the top of the funnel, metrics such as website views, social media followers, and other engagement numbers are important. The aim is to get conversions, or leads. In the middle of the funnel, leads are cultivated along the buyer’s journey to make them qualified enough to be accepted and further nurtured by sales. Finally, in the bottom of the funnel, the sales team helps the opportunity convert to a purchase.

An excellent example portraying Stage Marketing’s expertise in streamlining this process is its “Show Me Some Skin” campaign for PathologyWatch during Skin Cancer Awareness Month. Through social media, email, and media promotion, hundreds of doctors learned about the campaign and requested T-shirts that said, ‘Show me some skin. Don’t worry I’m a dermatologist’ to promote early detection of skin cancer. This also resulted in several media appearances on well-known TV shows. The leads are now being nurtured by the sales team to see which doctors are interested in the solution PathologyWatch provides.

“It is a pleasure to work with such high-quality healthcare businesses who put patients first, serve the community, and democratize healthcare,” said Dr. Cook. “By helping healthcare companies market effectively, we are striving to do our part to improve the lives of people and contribute to society. We look forward to providing creative, flexible, and customer-centric services for many years to come.”