The Dental SEO Company & The Plastic Surgery SEO Company
Precision Marketing, Proven Results

The competitive environment of dentistry and plastic surgery in Canada and the U.S. poses a challenge for businesses aiming to stand out in a crowded market. The last decade has witnessed exponential growth in these sectors, amplifying the difficulty of attracting and retaining new patients.

Healthcare Marketing Canada, a specialized healthcare marketing agency, has proved essential for professionals facing these challenges. Among its notable successes are the stories of Dr. Lin, owner of Glen Park Family Dentistry in Glen Burnie, MD, and Dr. Kooner, a dentist in British Columbia. Both practitioners were confronting the realities of a highly competitive market. Dr. Lin needed help with low Google rankings for key search terms, and Dr. Kooner needed more visibility to attract new patients.

Healthcare Marketing Canada’s involvement was transformative. After adopting their basic SEO package, Dr. Lin saw a notable improvement in Google rankings. Within four months, he reached the second and fifth positions for key search terms and advanced rankings for 50 more. Similarly, Dr. Kooner’s practice achieved top 5 rankings for 61 keywords, with 37 reaching the number one spot.

These stories reflect Healthcare Marketing Canada’s broader impact across various healthcare fields, including plastic surgery and aesthetic clinics, as well as rehab and wellness centers. Nash Kassam, the founder and CEO of the firm, is the driving force behind its success, thanks to his visionary leadership. Raised by dentist parents, Kassam’s understanding of the healthcare sector is second to none. His hands-on experience since childhood has been instrumental in shaping the company’s innovative marketing strategies. This deep-rooted industry connection has enabled Healthcare Marketing Canada to provide customized solutions that resonate with the unique requirements of healthcare professionals.

Kassam’s educational background solidified his expertise in business and marketing. He earned a Bachelor of Science in Business, specializing in marketing, and minored in communication. Post-graduation, Kassam managed marketing and office operations at his parents’ dental practice. This position gave him important insight and experience in the categories of marketing, operations, and patient experience optimization. Their practice grew by over $400,000 within the first year of him working there.

In 2012, Kassam embarked on an ambitious entrepreneurial venture, co-founding a software company with his twin brother. This enterprise was established to help dentists expand their business reach. The venture offered Kassam a valuable opportunity to interact with over 10,000 dentists across North America, giving him an understanding of the various challenges and needs specific to dental practitioners.

Simultaneously, Kassam concentrated on developing online marketing services for the dental industry, including website design, Google Ads management, and search engine optimization. His extensive knowledge of the industry, acquired through personal and professional experiences, laid the groundwork for this venture, motivating him to create a company centered on service excellence.

Kassam utilized his extensive experience and forward-thinking approach to found Healthcare Marketing Canada. He assembled a team of experts, each bringing distinct skills and perspectives.

Under his leadership, Healthcare Marketing Canada has become a leader in the field, known for its commitment to developing and implementing customized, effective marketing strategies to meet the unique needs of healthcare professionals, particularly in the dental field.

Innovative Approach to Maximizing ROI and Online Presence

Healthcare Marketing Canada provides comprehensive marketing services designed to boost their clients’ digital presence. An advanced SEO strategy, supported by cutting-edge keyword research tools, is at the heart of its approach. These tools play a crucial role in pinpointing high-value “transactional” keywords that strike the right balance between search volume and competition. These tools ensure that clients invest in keywords that are most effective in attracting prospective patients who have a purchase intent.

The company’s expertise in local digital marketing is equally impressive. Healthcare Marketing Canada excels in optimizing Google Business Profiles and local listings, significantly enhancing Google reviews and refining local business details. This strategic approach aims to increase clients’ visibility in local search results, thereby improving engagement and presence in their respective local markets.

In addition to search engine optimization, Healthcare Marketing Canada also specializes in creating and managing Google AdWords and pay-per-click (PPC) campaigns. They focus on creating highly targeted AdWords campaigns to attract quality traffic from prospective new customers. This targeted strategy has led to impressive outcomes, with the majority of their clients seeing conversion rates exceeding 25 percent.

Healthcare Marketing Canada understands the importance of converting “clicks into calls”. As such, they offer expert website design services too. Their websites are custom built on Wordpress and focus on “why” prospective customers should choose the practice and not just “what” a dentist does.

The effectiveness of these strategies is evident from the significant increase in conversion rates seen by clients, typically ranging between 30 to 40 percent, which exceeds the standard benchmarks in the industry.

The process begins with a comprehensive consultation led by Kassam, focused on understanding the client’s growth goals, timelines, and budgetary constraints. This step is pivotal in crafting a customized marketing package that aligns with the client’s aspirations.

Clients then receive a custom subscription link that reflects their specific marketing package. This efficient method streamlines the sign-up process and paves the way for a seamless move to the optimization stage.

During the optimization phase, the focus shifts to enhancing the client’s existing website for conversions or developing a new one without additional costs. This stage is critical in maximizing return on investment (ROI), ensuring the website is optimized to achieve the highest possible conversion rates.

After optimizing the website, Healthcare Marketing Canada will implement a custom marketing campaign. This phase involves the strategic application of tailored marketing strategies, allowing the team to execute and evaluate the campaign results.

In the post-implementation phase, the team commits to continual improvement, working each month to achieve better results. Their goal is to achieve a minimum $4 to $1 ROI for their clients within just a few months of working with them.

Transforming Online Marketing Standards

In an industry dominated by conventional methods, Healthcare Marketing Canada stands out with its clear, low-risk online marketing strategies. Breaking from traditional long-term contracts, the firm adopts a flexible month-to-month approach, offering clients freedom and emphasizing adaptability and a focus on client needs.

Healthcare Marketing Canada offers a unique ROI guarantee at the heart of its value proposition. Within the first year, the company commits to securing a top-three ranking for its clients in organic or local Google searches for key keywords. If this goal isn’t met, they continue their services for free until it is achieved. This promise is backed by a strong KPI guarantee, ensuring significant improvements in metrics like impressions, traffic, leads, or patient acquisition. If there’s not at least a 50 percent increase in these areas in the first year, the firm will keep working at no extra charge until these targets are reached.

Setting itself apart further, the firm does away with typical setup or cancellation fees, taking on the risks of starting or stopping services. This strategy builds trust and aligns the company’s success with its clients’.
Healthcare Marketing Canada offers a non-compete guarantee, serving clients in specific areas and niches to avoid conflicts of interest. This policy ensures that each client receives focused attention and loyalty, fostering trust.

Additionally, the firm assigns experienced senior SEO technicians to all clients, regardless of budget size. These experts, with over ten years of experience in SEO, are skilled in optimizing websites for the best Google rankings. This policy guarantees every client receives expert service, no matter their investment level.

From Awards to Aspirations

“We always focus on what is essential for a client, not what is profitable for us. Our success thrives on our clients’ success stories,” says Kassam.

The marketing agency has a proven track record of delivering high-quality results and exceeding client expectations, as evidenced by its success stories and awards. Its average customer generates an additional $500,000 in revenue, spending less than $50,000 yearly on marketing. Clients see about a $12 to $1 return on investment after year one and about $46 to $1 return when the lifetime value of a new patient is factored in.
These impressive statistics have been instrumental in Healthcare Marketing Canada’s being recognized as a top service provider in the healthcare space, winning the SEO Specialist of the Year award for 2023.

Looking towards the horizon, Healthcare Marketing Canada has its sights set on expansion, launching new brands and dedicated websites tailored for specific sectors like dentistry and plastic surgery. These initiatives aim to amplify practices’ marketing endeavors and bolster their online presence without any long-term contracts, hidden fees, or risks.