The Mauldin Group
Simplifying Healthcare Marketing with Harmonic Messaging

In the wake of COVID-19, the healthcare industry witnessed a shift from age-old, legacy systems to more sophisticated and digital care-delivery processes as a way to continually help patients through the pandemic-driven restrictions. And while this transition helped hospitals, clinics, and independent practices ensure the continuum of care, it also sparked a change in patient behavior toward the procurement of medical services. Simply put, patients today want to choose doctors based on their online presence, be it their website, blogs, or Google search rankings.
This approach helps patients gain an understanding of how effectively a physician can help them with their health concerns without the need to spend time and resources on booking and showing up to a consultation. However, as a majority of the healthcare sector does not focus on the impactful marketing of their services, patients are typically left with incomplete websites or unintuitive social media posts that leave them with more questions than answers.
Bridging this gap with its comprehensive portfolio of branding, digital marketing, web design, and sales automation services is Georgia-based The Mauldin Group. The company’s team comprises some of the leading experts in SEO, website design, content creation, and lead generation.
“We help healthcare facilities in providing high-level information on their doctors and specializations through creative and affordable online marketing campaigns that drive better transparency for patients and deliver impressive results,” says Bonnie Mauldin, CEO at The Mauldin Group.
Before establishing the company, Bonnie had worked as a researcher at Karmanos Cancer Institute, as well as a lab technician at a major metropolitan hospital. But as a person with a proclivity for a people facing workplace, Bonnie pivoted from her medical career and started a health and wellness company. During her time as a company owner, she promoted healthy cooking lessons and fitness boot camp services through Google, Facebook, and other internet channels, which immensely helped her in boosting her business. Subsequently, Bonnie leveraged her insights on the technical side of healthcare and combined them with her expertise in developing creative online marketing campaigns to start The Mauldin Group in 2015.
Currently, The Mauldin Group helps healthcare institutions build online portals with educational content as well as information on their services and culture to drive superior patient traffic.
“Patients love to see testimonials, ‘about us’ videos, and educational information on their health conditions. Therefore, at The Mauldin Group, we develop that type of content in the form of newsletters, blogs, and videos that can be published online alongside case studies and reports that boost their ability to research their health concerns,” states Bonnie.
Any individual that is seeking a specific care process can effectively gain the information they need while learning about the healthcare firm they are looking into right from the website. As a result, The Mauldin Group’s clients are delivering an elevated level of comfort to all their patients even before they physically come in for their consultation.

Concurrently, the company also helps its customers get to more patients by helping them climb in their search engine rankings and developing more targeted social media posts. The Mauldin Group ensures that when a patient runs a Google search based on a symptom that they’re experiencing, an immediate need for a specific type of doctor, or a specialist that’s close by, the first name they see is of its clients’ medical practices.
“We make sure that the content potential patients read is compelling, informational, educational, and provides a message that is aligned with what they want, making them feel comfortable with making an appointment and moving forward with that doctor,” adds Bonnie.
Further discussing the core competencies of The Mauldin Group, Bonnie mentions her company’s specific client engagement methodology where it gains all the critical information required for the development of an effective digital marketing campaign. The company gains this information via five questions:
• What are your core values?
• What is your mission statement?
• What is your origin story?
• What makes you unique?
• Who do you serve and why?
The answers serve as the foundation for their customized marketing strategy driving every marketing message, graphic design choice, and content type created for the client. At the same time, The Mauldin Group also relates the core values and mission statement to client teams, thereby maintaining consistency in all patient-facing aspects of their business.
“My Harmonic Messaging technique enables everyone at a client’s firm and all marketing content to align with their mission statement, which allows teams to feel like they are part of something bigger and deliver their message to patients with ease and understanding,” explains Bonnie.
With such unmatched capabilities, The Mauldin Group has ignited several success stories since its inception. In one instance, the company is currently helping a healthcare firm make advances in the primary healthcare space by developing online marketing campaigns that accurately portray their ethos and mission. As a leading healthcare system with plans to open offices across the U.S., the client’s goal is to make primary care accessible and affordable through an ‘all-in-one’ platform that connects pharmacists, physicians, and patients.
From a geographical standpoint, the client wants to open several hundred practices over the next five years. To effectively market this gargantuan project, The Mauldin Group is working intimately with CMOs, board of directors, and other C-suite executives to gain a precise understanding of what the messaging should be. Additionally, the company is also training client staff to ensure that the patient experiences they offer are consistent and impactful. To drive more traffic via for patients’ friends and families, The Mauldin Group is also providing surveys and review requests.
“We’ve already achieved a 50 percent increase in patient inquiries and appointments with this particular client, powering their goals of expansion with targeted messaging across all online channels,” elaborates Bonnie.
Looking ahead, The Mauldin Group aims to penetrate the government agency marketing arena. Using its unmatched blend of comprehensive digital marketing services and seasoned team of graphic designers, web designers, social media managers, writers, media specialists, and strategists, The Mauldin Group offers a new, innovative approach to the messaging of government and non-profit agencies. “Our team and services are powered by a culture of consistency and close client relationships, which are the key pillars that will help us continue serving our clients through impactful marketing that drives long-term success,” concludes Bonnie.