&well Agency
Empowering Success through Comprehensive Healthcare Marketing Solutions

In a fiercely competitive industry, healthcare providers face the critical task of differentiating themselves and effectively showcasing their expertise to attract patients seeking highquality, personalized care. It is crucial for healthcare providers to effectively present their unique story, philosophy, and care delivery model to the right audience through the appropriate channels, enabling them to stay ahead of the curve. This calls for a mindful and compassionate marketing approach that places patients’ needs at the forefront of operations.

In this landscape, &well Agency, a team of seasoned experts with over 30 years of experience, has been pivotal in guiding healthcare providers toward achieving their goals.

Setting itself apart from firms specializing in specific areas such as pharmaceuticals or hospitals, &well Agency is renowned for its comprehensive understanding of the entire healthcare ecosystem. Beyond patient care, diagnoses, and treatments, the agency encompasses various elements, including health plans and mental health and wellness services.

The agency collaborates with a diverse client base spanning the entire healthcare spectrum, from large nationwide health systems to innovative startups and insurance payors. &well is also the only approved full-service agency vendor of Premier Inc.—the largest healthcare Group Purchasing Organization in the country.

In a world where healthcare marketing is often seen as transactional, &well Agency shines as a beacon of collaboration, fostering meaningful connections and long-term relationships with clients, some as long as 15 years. The ampersand in the agency’s logo symbolizes its commitment to building enduring client partnerships. It exemplifies the firm’s unwavering dedication to being more than just a marketing agency—a team that cares deeply about its client’s success.

The agency’s leadership team boasts an impressive average tenure of over 10 years, which is rare in an industry with a typical turnover rate of around 30 percent. Additionally, the agency’s overall turnover rate stands at a low 8 percent. &well was also named one of the Best Places to Work for midsize companies by Louisville Business First. The agency’s strong organizational culture is reflected in its collaborations and healthy conversations with clients.

&well addresses a range of challenges that healthcare clients face in the ever-evolving healthcare marketing landscape.

One significant issue stemming from the pandemic is the shortage of clinicians and staff, which directly impacts healthcare organizations’ recruitment and retention efforts. The agency assists clients in hiring and retaining talented professionals while formulating long-term strategies to position themselves as desirable employers. Recognizing the substantial impact of supply chain issues on marketing efforts, &well ensures that messaging remains aligned with the client’s capacity to deliver on promises.

“As a true extension of the client’s team, we provide data-driven insights, innovative ideas that blend experience with the latest trends, and fresh techniques that enable them to adapt swiftly in today’s dynamic world,” states Julie Benton, president of &well Agency.

The agency’s strategy team is central to every project which offers data-driven insights. Starting with a meticulous target audience analysis, the team develops a cohesive marketing strategy that aligns with the client’s values, strengths, and goals. This includes creating a communication framework that effectively conveys the client’s unique story and philosophy, determining the most impactful methods to reach their desired audience, and crafting compelling content that genuinely engages patients. By leveraging actionable data, the team continually optimizes strategies to ensure the highest return on investment for clients.

&well offers competitive rates by facilitating seamless collaboration between its creative and production teams, which consist of animators, photographers, and videographers operating within the agency’s in-house production studio. In addition, clients receive value-added reports that highlight negotiated deals, savings, and additional exposure obtained through their marketing campaigns.

The agency’s media and account service teams work in tandem, boasting traditional and digital media expertise while comprehending the entire healthcare ecosystem, from patient care to mental health services. In addition, the account service team actively engages in big-picture conversations with clients’ leadership to drive strategic initiatives.

The firm’s success can be attributed to its ability to go beyond conventional marketing solutions and adopt a strategic and comprehensive approach to address clients’ challenges. This is exemplified in a recent collaboration with a client who needed to reduce their budget by a substantial amount. The objective was to effectively promote essential services, such as urgent and primary care physicians, despite financial constraints. By leveraging its extensive expertise, &well strategically restructured the client’s marketing plan and shifted the focus toward identifying the most impactful campaigns and initiatives that would resonate with consumers seeking essential healthcare services.

“Through this approach, we addressed immediate budgetary concerns and provided our client with a comprehensive solution to sustain patient engagement and drive revenue growth,” adds Ms. Benton.

Drawing upon its extensive experience and deep knowledge of the healthcare industry, &well Agency offers a broad range of perspectives and innovative, outof- the-box solutions. Ultimately, it is &well’s unwavering commitment to understanding clients’ needs and uncovering the underlying cause of their marketing challenges establishes the company as a trusted partner in the healthcare industry.