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Wheels for the Wise has been recognized by Healthcare Business Review as "Top Non Emergency Medical Transportation Service in Canada 2025" based on our proprietary methodology, reflecting its position in the industry. This profile has been developed by the Healthcare Business Review research and editorial team based on insights from an interview with Jana Mitchell, Founder.

Wheels for the Wise

A Ride That Feels like Reassurance
Wheels for the Wise

Jana Mitchell, Wheels for the Wise | Healthcare Business Review | Top Non Emergency Medical Transportation Service in CanadaJana Mitchell, Founder

For far too many seniors and veterans, getting to a doctor’s appointment can feel like an insurmountable hurdle. With no public transit, family too far away (or out of reach), and unfamiliar roads to navigate, each journey raises questions: Who will help me through the door? Who will be there if I feel anxious or unsteady?

Wheels for the Wise reimagines that journey as part of the care itself. More than just drivers, their veteran- and community-focused teams become trusted companions—calling the day before, checking in on wellness, even arranging direct billing—so that a simple pickup becomes an opportunity to restore independence and connection, one mile at a time.

Founded in Ottawa, Ontario, in 2011, the company was born out of one simple but profound insight: people living in isolation need tailored support to regain their independence.

Its founder, Jana Mitchell, recognized these struggles firsthand and initiated focus groups to understand the true barriers faced by isolated individuals—especially veterans, who often battle intertwined physical and mental health challenges. From a modest start with one car, she grew Wheels for the Wise into a national service that now operates across nearly every Canadian province.

“What sets us apart is our constant commitment to a client-centered experience that prioritizes human dignity, safety, and comfort every step of the way. This isn’t just about logistics—it’s about fostering trust and companionship in vulnerable moments,” says Mitchell.

The company customizes services for each individual. Whether clients need a low-to-the-ground sedan, an SUV, or a wheelchair-accessible vehicle, Wheels for the Wise provides options. It offers proactive phone calls the day before pickups to gently remind clients who may need that extra nudge. For regular clients—especially veterans—the service extends to wellness checks when appointments are missed, ensuring no one falls through the cracks. Personal preferences like language, driver gender, or the desire for a veteran driver are honored, creating an environment where clients feel seen, safe, and respected.

Building Trust and Renewing Lives: A Case Study

For many rural clients, the challenges are especially stark. Public transportation may be nonexistent, and family or friends may not be available or even involved in their lives. Wheels for the Wise steps into this gap, reconnecting clients with community settings through vital access to day programs and mental health support. This outreach is more than transportation—it’s a lifeline to social interaction, medical care, and a renewed sense of belonging.

  • What sets us apart is our constant commitment to a client-centered experience that prioritizes human dignity, safety, and comfort every step of the way. This isn’t just about logistics—it’s about fostering trust and companionship in vulnerable moments


Consider the story of James, a veteran living in a remote area of Northern Ontario. Before Wheels for the Wise, James struggled with depression and anxiety, compounded by isolation and limited access to healthcare. Regular trips to his mental health provider were daunting and often missed due to a lack of transport or fear of going alone. With Wheels for the Wise, James was matched with a veteran driver who understood his experiences. The companionship and dependable service helped him attend appointments consistently, regain his confidence, and reconnect with his community. His quality of life improved dramatically—illustrating how tailored transportation can transform vulnerable lives.

Another crucial aspect of the company’s service is its rare ability to transport clients under sedation—a service largely unavailable outside of ambulance transport or family assistance in Canada. For patients undergoing day surgeries or sedated mental health treatments, Wheels for the Wise offers a safe, compassionate option that reduces stress and removes barriers to care.

Creating Safe Spaces Beyond The Ride

The company’s impact extends beyond its clients to its drivers, many of whom are veterans themselves. This veteran-to-veteran model fosters deep empathy and understanding. Drivers often share that the work gives them renewed purpose—helping others while reintegrating into civilian life in a meaningful way. Most drivers are over 50 and work casually or part-time by choice, resulting in remarkably low turnover and a committed, compassionate team.

Today, Wheels for the Wise proudly serves clients across every Canadian province except Manitoba, where expansion is imminent. The company’s focus remains on reaching deeper into rural communities, where transportation scarcity is most severe. Despite the challenges of recruiting drivers in these areas, the founder’s vision and resilience continue to drive the mission forward.

Reflecting on the journey from a one-car operation to a national network, Mitchell shares a sense of humble pride: “Our success is not just measured by growth, but by the relationships we build and the independence we help restore. Wheels for the Wise is about creating communities of care where none existed before.”

In a world where isolation can be the greatest health risk, Wheels for the Wise proves that compassionate transportation is more than a service—it’s a vital thread in the fabric of health and human connection.

Top Non Emergency Medical Transportation Service in Canada 2025
Current Issue

Company :Wheels for the Wise

Management

Jana Mitchell, Founder

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