Thank you for Subscribing to Healthcare Business Review Weekly Brief
× 
Healthcare Business Review Weekly Brief
Be first to read the latest tech news, Industry Leader's Insights, and CIO interviews of medium and large enterprises exclusively from Healthcare Business Review
The competitive environment of dentistry and plastic surgery in Canada and the U.S. poses a challenge for businesses aiming to stand out in a crowded market. The last decade has witnessed exponential growth in these sectors, amplifying the difficulty of attracting and retaining new patients. Healthcare Marketing Canada, a specialized healthcare marketing agency, has proved essential for professionals facing these challenges. Among its notable successes are the stories of Dr. Lin, owner of Glen Park Family Dentistry in Glen Burnie, MD, and Dr. Kooner, a dentist in British Columbia. Both practitioners were confronting the realities of a highly competitive market. Dr. Lin needed help with low Google rankings for key search terms, and Dr. Kooner needed more visibility to attract new patients. Healthcare Marketing Canada’s involvement was transformative. After adopting their basic SEO package, Dr. Lin saw a notable improvement in Google rankings. Within four months, he reached the second and fifth positions for key search terms and advanced rankings for 50 more. Similarly, Dr. Kooner’s practice achieved top 5 rankings for 61 keywords, with 37 reaching the number one spot. These stories reflect Healthcare Marketing Canada’s broader impact across various healthcare fields, including plastic surgery and aesthetic clinics, as well as rehab and wellness centers. Nash Kassam, the founder and CEO of the firm, is the driving force behind its success, thanks to his visionary leadership. Raised by dentist parents, Kassam’s understanding of the healthcare sector is second to none. His hands-on experience since childhood has been instrumental in shaping the company’s innovative marketing strategies. This deep-rooted industry connection has enabled Healthcare Marketing Canada to provide customized solutions that resonate with the unique requirements of healthcare professionals.
CXO INSIGHTS
How Clubhouse is creating a better healthcare
Florent Edouard, SVP, Global Head of Commercial Excellence at Grunenthal Group
Medicare's Annual Enrollment Period - What You Need to Know
Dawn Maroney, president, Markets, Alignment Healthcare
IP Introducing Technology into Healthcare
Margaret Gilman, Director, Infection Prevention and Control, Nemours
Navigating Healthcare Security In A Changing Landscape
Michael Parkin, Director IT Security, CISO, Chapters Health System
IN FOCUS
EDITORIAL
Evolving Trends in Healthcare Marketing
In an era dominated by technological advancements and a rapidly evolving healthcare landscape, marketing strategies within the healthcare industry are undergoing a profound transformation. As we navigate through the latest developments in healthcare marketing, it becomes evident that the industry is embracing innovation, patient-centric approaches, and digital technologies to create more meaningful connections and deliver better outcomes. Harnessing the power of data analytics, healthcare marketers are now able to create highly personalized and targeted campaigns. By analyzing patient data, preferences, and behaviors, marketing efforts can be tailored to individual needs. Personalization not only enhances patient engagement but also contributes to better communication, resulting in improved patient outcomes. The widespread adoption of telehealth services has opened new avenues for healthcare marketing. Marketers are actively promoting telehealth options, highlighting the convenience and accessibility they offer. Emphasizing the benefits of virtual consultations and remote monitoring has become a crucial aspect of healthcare marketing campaigns, especially in a post-pandemic world where telehealth has become a mainstream mode of care delivery. Healthcare consumers are increasingly seeking reliable information to make informed decisions about their health. Content marketing has emerged as a powerful tool for healthcare organizations to educate and engage their audience. From informative blog posts and videos to interactive online resources, content marketing is helping build trust and establish healthcare providers as authoritative sources of information. In this edition, we have featured Healthcare Marketing Canada. It is a specialized healthcare marketing agency, has proved essential for professionals facing challenges. Among its notable successes are the stories of Dr. Lin, owner of Glen Park Family Dentistry in Glen Burnie, MD, and Dr. Kooner, a dentist in British Columbia. Both practitioners were confronting the realities of a highly competitive market. Dr. Lin needed help with low Google rankings for key search terms, and Dr. Kooner needed more visibility to attract new patients.
