CommuniD, a specialised marketing agency catering to the medical device industry, was established by Elvio Gramignano, a seasoned leader with over three decades of experience in the intricate fields of in vitro diagnostics (IVD), orthopaedics, robotics and neuromodulation. The company emerged in response to escalating commercial costs, heightened pricing pressures, and the demand for a modernized approach to market engagement in the medical device sector. CommuniD redefines the communication and the sales process for medical devices and solutions by crafting sustainable, digitally-augmented commercial strategies, aiming to help start-ups and small to medium-sized companies thrive in this evolving market. “We are more than a digital marketing agency; we are a specialised partner committed to navigating the complexities of the medtech sector and driving success for our clients,” says Elvio Gramignano, founder of CommuniD. The years 2020 to 2023 were a period of global upheaval, emphasising the need for a digital overhaul within the medtech sector. During this time, physician behavior and expectations transformed, leading to a more favorable view of multichannel engagement. Accelerated by regulatory modifications, this period shed light on a new direction for the industry, advocating for a digital approach in healthcare professional (HCP) engagement. CommuniD is leading the charge by transforming the sales process of medical devices and solutions through a ‘hybrid model’. The model combines traditional and digital engagement methods, aligning with healthcare professionals’ (HCPs) evolving preferences for a multichannel communication strategy and significantly driving efficiency.

Excellence in patient care is achieved by building a workforce defined by reliability, specialized expertise, and adaptability. For America’s leading healthcare providers, hospitals and specialty care centers, collaborating with an industry leader in staffing is crucial to achieving these objectives. As the nation’s top provider of tech-powered staffing solutions, Aya Healthcare combines innovative workforce technology with an expansive network of highly qualified clinical and non-clinical professionals. Clients benefit from Aya’s comprehensive suite of solutions, including travel nursing, allied health, per diem, permanent placements, interim leadership, locum tenens, and nonclinical staffing. These tailored offerings empower healthcare organizations to rapidly fill critical roles and maintain operational efficiency, even during periods of peak demand. Specialized physician and advanced practice staffing further ensures clients have access to top-tier practitioners when and where they are needed most. The interim leadership division also connects healthcare facilities with experienced executives who can stabilize operations and drive performance improvements during transitional periods. Aya’s managed services program (MSP) elevates workforce management by offering a single-source staffing solution. It enables healthcare organizations to consolidate their workforce needs with a trusted partner, simplifying vendor coordination, minimizing administrative burden and driving cost efficiency. Seamlessly integrated with its comprehensive staffing services, the MSP empowers clients to centralize workforce planning and quickly adapt to changing demands. Supporting this comprehensive approach is Aya Connect, its all-in-one workforce platform that further streamlines staffing operations. Through vendor management, float pool tools, per diem scheduling, and predictive analytics, Aya Connect provides real-time data and workforce insights. This enables clients to monitor staffing needs, track candidate statuses, and make data-driven decisions that optimize costs, accelerate hiring, and enhance clinical outcomes.